I quickly took the opportunity to speak directly to my audience and their interest-of-the-moment – which was twerking – using the (MTV) Video Music Awards performance as a launch pad and YouTube as my platform.
San Francisco, CA (PRWEB) September 05, 2013
Just as Chubby Checker’s chart busting hit “The Twist” became the official song for the dance craze in the 1960s, Cool Kid Cartel/Epic Records recording artist Jonn Hart’s latest release “Twerk” is quickly twerking its way to becoming the official song for people across the country who are twerking.
Hart, who first caught the world’s attention with his number one radio hit “Who Booty” and Twitter trending hashtag #WhoBooty, released “Twerk” hours after Miley Cyrus’ infamous twerking performance at MTV’s 2013 Video Music Awards. Hart’s “Twerk” video received more than 5,000 YouTube views in less than 24 hours.
The popularity of twerking has become so popular that the word "twerk" was added to the Oxford Dictionary Online this year which described it as dancing “to popular music in a sexually provocative manner involving thrusting hip movements and a low, squatting stance."
“Although “Who Booty” broke through on traditional radio, my presence on MTV and through social media made me quickly realize the impact and influence they both have with my audience, said Hart.
“I quickly took the opportunity to speak directly to them and their interest-of-the-moment – which was twerking – using the (MTV) Video Music Awards performance as a launch pad and YouTube as my platform.”
Hart’s YouTube strategy seems to be working. His rising success with “Twerk” is in addition to the 7.5 million – and continually growing – number of views he already has on his own YouTube channel which includes “Slip N Slide” and “Who Booty” featuring number one Billboard rap artist French Montana and Bay Area underground sensation, rapper iamSU.
Born and raised in the San Francisco Bay Area, Hart has developed the music sensibilities and a sound that are a cross-over of urban street and suburban geek. Hart pegs his new wave hybrid sound as “R&Bay Slap” and describes himself as neither an R&B singer nor a rapper. “I’m taking a hard-hitting 808 beat, putting a melody on top and then singing melodically on top of that. At the same time a rapper can still rap to one of my beats. It’s modern R&B for a younger demo which is referred to as the country’s millennials who unfortunately have had few voices to embrace.”
It’s clear that Hart’s combination has equaled success. After influential Los Angeles radio station KPWR-FM (“Power 106”) broke his record, “Who Booty,” airplay expanded beyond the Bay Area and Los Angeles markets into the entire west coast. That’s when nearly every major label began placing bids on the burgeoning recording artist. Ultimately Hart settled with Epic Records’ L.A Reid.
Citing Michael Jackson, Usher, Chris Brown, Lil Wayne and Drake as key influences, Hart is busy developing his sound with chart topping producers including Tricky Stewart (Beyonce, Rihanna), Lifted (Kanye West’s “Mercy”), and Jukebox (Willow Smith’s “Whip My Hair”) all while crisscrossing the country for performances and promotional appearances. But music is not his only game. The R&B maverick is also a budding entrepreneur who co-founded with his management team, HEROIC Entertainment, the entertainment company, Cool Kid Cartel. Hart’s goal for the company is for it to be a full-fledged label, production and publishing powerhouse for a roster of artists.
There is more to come from Hart including an extended play (EP) recording from Cool Kid Cartel, a follow-up to his free mixtape Heart 2 Hart, a Cool Kid Cartel T-shirt line promoted through his Hart Throbs Fan Club, and his non-profit Keeping Kids Cool Foundation, which is dedicated to helping young people.
In the meantime, however, Jonn Hart aims to keep America in “Twerk” mode as long as possible.
Keep up with Jonn Hart online:
Instagram - http://www.instagram.com/4jonnhart
Twitter - http://www.twitter.com/4jonnhart
Facebook - http://www.facebook.com/4jonnhart
Youtube - http://www.youtube.com/4jonnhart
VEVO - http://www.youtube.com4jonnhartvevo