EverydayFamily.com Unveils New Site Design to Accommodate Growing Community of New and Expecting Moms

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EverydayFamily.com recently re-launched with a new look and feel, solidifying its status as the premier online destination for moms and moms-to-be.

EverydayFamily.com recently re-launched with a new look and feel, solidifying its status as the premier online destination for moms and moms-to-be.

The new design is part of an ongoing initiative to not only engage and capture a larger audience, but also move forward with its continued goal of creating the most turned-to online home for new and expecting moms who are looking for up-to-date resources, information and advice from doctors – experts within their fields – as well as other moms.

The new design offers a modern, attractive look and more streamlined user experience. It also features enhanced resources and functionality, designed exclusively for the EverydayFamily.com community.

"EverydayFamily is about everyday life," says EverydayFamily.com’s Director of Content Shiloh Johnson. "We’ve added more articles, sections, tools, and checklists to help mothers with their daily challenges and questions, whether they are trying to conceive or to keep a preschooler entertained. And we’ve expanded our resources for moms, creating additional tools for members to search for and connect with each other, based on shared challenges, interests, kids' ages, and geography."

While EverydayFamily.com’s main focus has been for an audience seeking preconception, pregnancy, baby, toddler and parenting guidance, the site now includes valuable information beyond those ages and stages. Additional site features include: an improved "EverydayKids" section, enlarged to offer parenting advice for children ages 2 through 10; the addition of a "Lifestyle" section, addressing the needs, concerns and desires that extend beyond parenting matters; and a new member directory, which allows members to search for friends facing similar experiences and challenges.

"The EverydayFamily community has been uniquely developed to address the needs of busy families," says Noah Anderson, CEO at EverydayFamily.com. "As we’ve grown as a company, and as our personal families have grown, it became evident that the site needed to grow too. Because of our more than four million members, EverydayFamily is not only a go-to resource for new and expecting moms, but also for companies that recognize new and expecting moms as life stage consumers."

EverydayFamily has helped some of America's favorite brands, like Kimberly Clark, P&G and Fisher Price, reach parents with special offers, brand messages, and key life stage information. To see the new website and learn more, visit http://www.EverydayFamily.com.

About EverydayFamily.com

EverydayFamily.com (EF) is the fastest growing online destination for new and expecting moms on the web, with more than 4 million members and 1.6 million unique visitors monthly. As a leading online community of moms, EF is an established resource for experts, editors, bloggers and Moms who have advice and information to share, as well as for those who are seeking guidance and support as they move through their family’s journeys, from preconception, to preschool and beyond. Delivering results for a majority of iconic brands in the new parent vertical, EF provides opportunities for sponsorship and creative integration that goes far beyond the run-of-site banner and integrates marketing messages as an uninterrupted part of the user experience.

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Tony Golden
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