Extensis Unveils New ROI Calculator for Digital Asset Management

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New calculator helps companies measure cost savings associated with digital asset management solutions.

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Today, Extensis announced the release of a Digital Asset Management (DAM) ROI Calculator, a new tool that allows customers to quickly identify the potential cost savings associated with implementing a DAM solution.

Calculations are formulated to weigh the costs of a DAM implementation against the cost savings expected from deploying the DAM system. Customers fill in a series of fields to compute their potential return on investment over a five-year period.

Key areas for cost evaluation include:

o    Additional technology investments needed for DAM project including additional hardware, software, services and support licenses, subscription, maintenance, and support

o    Hours of training required to get users up and running
o    Time involved in implementation and maintenance

Key areas for evaluating savings include:

Workflow Efficiency:
o    How many people perform asset searches within the organization
o    How much time is invested in searching for assets, metadata information and converting assets into appropriate formats

Asset Re-creation:
o    Number of assets re-created each year because they cannot be located
o    Average cost of re-shooting, re-creating or re-designing assets

Digital Rights Management Compliance:
o    Number of times each year an asset is used incorrectly because associated metadata could not be found (rights management information, releases, captions, copyright, etc.)
o    Average cost per incident (fines, litigation, recalls, etc.).

Users also provide general information regarding average salaries, hourly rates and work hours to calculate the costs and savings associated with labor.

Understanding that each company has unique needs, Extensis has provided the calculator as an Excel worksheet with full visibility into both calculations and assumptions; users have the ability to easily adjust the expense parameters as required. Since the ROI calculator uses information and assumptions provided by users, results will vary by user and will deliver customized results. Calculations are provided in dollars, euros and pounds.

To learn more about the calculator, visit the DAM Learning Center.

About Extensis’ DAM Solution: Portfolio Server

With the explosion of digital media assets over the past decade, companies across the globe are facing an increasing issue with how to keep them organized, accessible and everyone using the right versions. Inefficiencies are growing, with companies losing countless hours to trying to locate files.

Portfolio Server improves efficiency by ensuring users have immediate access to the correct files in the desired format in a central location. It is the only digital asset management solution that is affordable, simple to use, can be setup within a day, and provides everything organizations need to get started right out of the box. As a standards-based platform that works with other systems and existing workflows, Portfolio Server provides a single place to for teams to locate important files with consistent metadata information using a web browser or Mac and Windows desktop applications. Portfolio Server is ideal for anyone with large collections of images, videos, and marketing collateral.

To explore more about how Portfolio Server can help your team increase efficiency see http://www.extensis.com/digital-asset-management/

About Extensis
Celebrating 20 years in business, Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit http://www.extensis.com

© Celartem, Inc. d.b.a. Extensis All rights reserved. EXTENSIS, WebINK, and Suitcase Fusion are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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Jim Kidwell
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