Olympia, WA (PRWEB) September 11, 2013
Hartley Jewelers is proud to introduce From Soldier To Soldier, an awareness and fund-raising campaign in support of wounded veterans and their families.
The campaign is based on the sales of a designer version of the survival and friendship bracelets worn by many US and allied soldiers in Iraq and Afghanistan.
For every bracelet sold in Puget Sound, $20 will be donated to Homes For Our Troops. And, to honor and celebrate Patriot Day, September 11, 2013, Hartley Jewelers will match $20 for every bracelet purchased now through September. This includes purchases made on their web gallery.
The campaign is part of a national effort to raise significant funds for veterans’ aid organizations and bring attention to the special needs of returning heroes.
“We have a lot of respect for and gratitude towards the military men and women who leave their home to serve our country. We want to take our support of our troops to the next level and support the war veterans of today. This seemed like a great way to do it and enable our community to do it, too,” says Rick Hartley, founder of Hartley Jewelers.
“We are very pleased to partner with Hartley Jewelers in support of this unifying cause,” stated Niels Christiansen, CEO of LovelinksAmerica, the Massachusetts company behind the national campaign. “From Soldier To Soldier is neither pro nor anti war. It is pro our young men and women who put their lives on the line for our country and made horrific sacrifices. It is about the survival, friendship and commitment, symbolized by these bracelets.”
The bracelets in the field are braided by the soldiers with parachute cord. They are known as survival bracelets, because they can be unraveled and the paracord can be used for many purposes in a pinch. They are also exchanged among the soldiers as friendship bracelets. Often a uniform button is sewn on and used as the clasp.
The designer version has a sterling silver clasp shaped like a uniform button and is extremely tightly braided. Sterling silver and gold plated sterling silver heart clasps with and without a small diamond are also available.
“We hope everyone in our community will stop by our store and pick up a bracelet to support this meaningful cause,” says Rick Hartley. “Whether you buy one for yourself or give one as a gift, you can help make a real difference for our returning soldiers.”
The From Soldier to Soldier bracelets are a powerful fund-raiser in honor of our veterans. The bracelets are already worn nationwide by people of all ages. Also, the bracelets are handcrafted in the USA. Prices are $95 and $145 (with a diamond on the clasp).
----
Feel free to call Travis Lind Thornton, Hartley Jewelers, at 360 747 7006 or Niels Christiansen, CEO, LovelinksAmerica, at 413 348 2399 for further comment, background and suggestions.
For further information: http://www.FromSoldierToSoldier.org
For information about Homes For Our Troops: http://www.HomesForOurTroops.org
