This has to be the Andy Murray effect.
(PRWEB UK) 7 September 2013
The US Open is now entering its final phase with the finals approaching fast at the weekend. Sport.co.uk has been providing live scores and data as it happens from New York at the USTA Billie Jean King National Sport Center.
Everything so far is going to form with Roger Federer the only early casualty and with Rafael Nadal destroying all before him and looking like the hot favourite from his side of the draw to make the final. Only question mark seems to be who he will likely face, be it Novak Djokovic or Andy Murray. Sport.co.uk has been closely following the progress of Murray with a huge amount of content, including video, live data, stats and features.
Head of Operations at DSG, Matthew Tait had this to say, “The US Open is shaping up pretty much as expected with the big three of Murray, Djokovic and Nadal on a semi-final and final collision course. Still some difficult opponents for those three to negotiate but its going to be a very tasty few days of tennis to decide the US Open. We have been surprised by the frenzy of interest in Murray now he has won Wimbledon and is feeding down to a groundswell of support for Andy as well as Tennis in general as we approach the end game of the final Grand Slam of the year. Some of the numbers coming back are what we would expect to see from similar football competitions which is very encouraging and a little surprising, this has to be the Andy Murray effect.”
Simon Boynton, Managing Director of DSG believes that following Andy Murray as he takes on the world will cement his name in history “There is no doubting the talent and ambition of this British tennis player who could become one of the greatest ever. We have been putting the fan into the action of the court with news, stats, features interviews and video on sport.co.uk.
Digital Sports Group are the official partners of the PFA and publish sites such as football.co.uk, sport.co.uk and the Footymad network.