Trafficmaster played key role in London 2012

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Trafficmaster can now market their involvement in the London 2012 Olympic Games thanks to a groundbreaking deal.

Trafficmaster was a supplier of Telematics Services for the Games.

The granting of this Supplier Recognition Licence is testimony to the great job all involved achieved in making this happen. Working closely with BMW UK, Trafficmaster supplied Stolen Vehicle Tracking and Fleet Management services to over 800 vehicles.

Trafficmaster was a supplier of Telematics Services for the Games and have successfully applied for a Supplier Recognition Scheme licence from the British Olympic Association (BOA) to publicise and market their role in making the summer of sport.

The licence allows Trafficmaster to market their involvement with the Games in business to business communications and on their website, and John Lawrence, Managing Director of Trafficmaster Trackstar is delighted with the news.

“The granting of this Supplier Recognition Licence is testimony to the great job all involved achieved in making this happen. Working closely with BMW UK, Trafficmaster supplied Stolen Vehicle Tracking and Fleet Management services to over 800 vehicles, assisting BMW UK in the efficient management of their Olympics fleet, with the added security of knowing they could recover any stolen vehicles during this busy time,” he said.

Successful applicants for the licence are also given access to more than 4,000 photos of the Olympic Park being built and can boast of their Olympic involvement in pitches and tender documents.

“It is also a reflection of the strength of our partnership with BMW who introduced us to LOCOG in the first instance and who were delighted with the support we provided at all stages of the event,” added John Lawrence.

The Supplier Recognition scheme is the result of a deal between Government, the BOA and the International Olympic Committee (IOC).

Marketing of commercial involvement in any Games had previously been limited to official Olympic sponsors but this Scheme enables eligible businesses to champion their involvement in the Games.

The Scheme is designed to provide a significant boost to the country’s economy by helping firms land contracts on the back of their Olympic involvement..

BOA and London Organising Committee Chairman Lord Coe said the thousands of businesses that supplied goods and services were essential to the Games’ success.

“I am delighted that many of these companies will now have the opportunity to highlight and officially promote their involvement in the Games,” he said.

“This should be a catalyst in creating new business opportunities and further growth for these companies, and that is an important economic legacy of the Games.”

Companies from the UK won 98% of more than £6billion worth of contracts for the Games and Secretary of State for Culture, Media and Sport Maria Miller, was delighted to see the Government’s support of the Scheme bear fruit.

“By lifting these restrictions we will be able to maximise the economic benefits from the Games,” she said.

“Companies can capitalise on the role they played at home and abroad by really selling their involvement in one of the biggest and most successful projects this country has ever put on.” Businesses who supplied the Games can apply now at http://www.srs2012.com.

About Trackstar
Already proven and trusted by prestige motor manufacturers BMW, Jaguar, Land Rover and Range Rover, Thatcham approved Trackstar stolen vehicle tracking, which is monitored 24 hours a day in the Trafficmaster Control Centre, was recently a supplier of stolen vehicle tracking services (Olympic Venues) to the London 2012 Games. Stolen vehicles automatically alert the Trafficmaster emergency desk operators who then monitor them remotely and inform the police of their whereabouts for fast and efficient recovery.

Trackstar is headquartered at Trafficmaster Ltd in Cranfield, Bedfordshire. For additional information, visit http://www.trackstar.co.uk, call 0845 604 5433, or contact us via email to: andy.morrison(at)trafficmaster(dot)co.uk.

About Teletrac® and Trafficmaster®
Teletrac, is a partner in the Trafficmaster family. Already proven and trusted by more than 20,000 fleets of all sizes and tracking more than 200,000 vehicles globally, Teletrac saves fleet owners time, money, and reduces their carbon footprint. Teletrac customers report up to 30% lower fuel usage, an average of 15% less driver overtime, 12% higher productivity and less unauthorised vehicle use.

Trafficmaster maintains a unique network of 5,200 traffic monitoring sensors, generating high quality real-time traffic Data on the UK motorway and trunk roads. Live traffic information is provided to customers via RDSTMC, premium rate telephone services, the internet and various data feeds.

Teletrac, a Trafficmaster company, provides Fleet Director, their fleet management solution in the UK, which combines all of Trafficmaster’s intelligent technology to help businesses become more efficient and productive, whilst reducing the environmental impact of driving.

For further information, visit http://www.trafficmaster.co.uk or http://www.teletrac.co.uk.

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Karen Sutton
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