Employers and Wellness Innovators Are Focus of CCA 2013 Annual Conference in Scottsdale, Arizona

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Former Surgeon General Carmona, Weight Watchers President Watts among Speakers at the CCA Forum 2013 Stage, October 23-25

CCA Forum, The Value of Population Health: Implementation Matters

"HERO and CCA are responding to the call from employers by recommending a set of measures to assess the impact of the health management programs offered to employees." - Karen Moseley, CCA Director of Research

The Employers Training Institute and the Innovators Forum are two of the most popular additions to the Care Continuum Alliance’s annual conference, CCA Forum 2013, to be held October 23-25, in Scottsdale, Arizona, with the theme, The Value of Population Health: Implementation Matters.

Care Continuum Alliance (CCA) is the association for the health and wellness industry, which is changing rapidly under the impetus of the Affordable Care Act, and the renewed interest in wellness and incentives in the workplace.

“This year´s CCA Forum 2013 covers a very wide range of the most salient practical, regulatory and policy issues for the population health and the wellness industry,” said Fred Goldstein, CCA interim Executive Director. “The Innovators Forum on Thursday features Former Surgeon General Richard Carmona, President of the Board of Directors, Canyon Ranch Institute; and Colin F. Watts, President of Health Solutions, Weight Watchers, discussing their organizations’ role and place in the population health landscape,” said Goldstein.

The Employers Training Institute provides employers the tools to assess the employee health management programs offered to them by health plans and other vendors. It will follow the conference emphasis on implementation of health and wellness models and strategies from development to delivery, with a strong focus on evaluation.

“HR managers, employee benefits specialists, as well as organizations and vendors new to the population health management space will benefit from the in-depth analysis and interactive exercises on evaluation design, data and analysis, study methodology, measuring behavior change, and value metrics,” said Karen Moseley, CCA Director of Research.

Employers attending the institute will also be privy to the advanced release of the “Program Measurement & Evaluation Guide: Core Metrics for Employee Health Management,” developed in partnership with the Health Enhancement Research Organization (HERO).

“After two years and countless hours of research and discussions, HERO and CCA are responding to the call from employers by recommending a set of measures to assess the impact of the health management programs offered to employees, thereby informing business decisions and board room discussions with a greater level of certainty,” said Moseley. “The seven measurement domains include financial outcomes, health impact, participation, satisfaction (participant and client), organizational support, productivity & performance, and value on investment.”

The registration for the annual conference is now open and members of the media can request press credentials. Employers enjoy a great rate of $295 for the entire conference.

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About the Care Continuum Alliance
The Care Continuum Alliance represents more than 200 organizations and individuals and aligns all stakeholders on the care continuum toward improving population health. Through advocacy, research and education, the Care Continuum Alliance advances strategies to improve care quality and outcomes and reduce preventable costs for the well and those with and at risk of chronic conditions. Learn more at http://www.carecontinuumalliance.org.

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