MR Direct Launches Augmented Reality App

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Home Reality by MR Direct offers an alternative to online window shopping.

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This will allow customers to view products in their own home to gain a better perspective of what they are purchasing.

This month, MR Direct will launch their augmented reality app, Home Reality for iPad. This application utilizes breakthrough technology to create a distinctive and interactive program for professional and independent customers. This will allow customers to view products in their own home to gain a better perspective of what they are purchasing.

The easy-to-use interface of the application allows consumers to choose a product from the MR Direct sink selector organized by material, size and color, as well as a variety of popular countertops. Once the sink is chosen and the camera is fixed on the target, the sink will appear on screen in the users real home environment. The detailed viewing options will give the illusion that the sink is actually installed in the home. If a countertop is chosen, the sink will appear in the home with the selected countertop material.

This app is ideal for customers who are shopping for new kitchen and bathroom products during a remodel or new construction. Once the desired sink or countertop is chosen, users will be able to save the image to the iPad camera roll or share it on Facebook to get opinions from friends! The technology is so advanced that the user may move the iPad around the target to view multiple angles of the sink before saving the image.

The purpose of the app is to offer customers an alternative to regular online shopping and bring the product to life inside the home before making a purchase. Home Reality will change the traditions of residential and commercial construction and design.

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Paul Best
MR Direct International
1-877-946-5725
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