Opening General Session/mechanical Industry Forum Led by Kevin McCartney; Well-known Industry Leader Educates Audience About Significance of Fluids

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Automotive Service and Repair Week (ASRW) is pleased to announce Kevin McCartney will headline the discussion at the Opening General Session/Mechanical Industry Forum in Las Vegas. McCartney, longtime owner of Automotive Support Services in Fresno, Calif., will speak on the hidden liabilities and opportunities in fluids and lubricants.

Automotive Service and Repair Week (ASRW) is pleased to announce Kevin McCartney will headline the discussion at the Opening General Session/Mechanical Industry Forum in Las Vegas. McCartney, longtime owner of Automotive Support Services in Fresno, Calif., will speak on the hidden liabilities and opportunities in fluids and lubricants. The Opening General Session/Industry Forum will take place Thursday, Oct. 17, from 8-9:30 a.m. and immediately precedes the show floor opening.

New this year, the Opening General Session/Mechanical Industry Forum is included in all registrations, and all attendees are encouraged to attend.

“Vastly different from years past, we’ve completely redesigned the Opening General Session/Mechanical Industry Forum and attendees can expect a much different experience,” stated Dan Risley, ASA executive director. “So much of the information shops use and pass along to their customers about oil and fluids tends to come from their fluid marketing representative, and this session will provide the REAL story about what is and isn’t good for your business and your customer.”

“Modern specialized fluids and lubricants are more demanding and confusing than ever before, yet they also yield significant opportunities for shop owners,” said McCartney. “Attendees will leave this session with a clearer understanding of each type of fluid and an improved ability to identify, sell and market the differences when they return to their shops.”

The Opening General Session will also feature a concurrent Collision Industry Forum led by renowned industry leader Mike Anderson. Details regarding Anderson’s presentation will be announced soon; additional information can be found online at http://www.asrwevents.com.

About the Events
ASRW will take place Thursday and Friday, Oct. 17-18, with education beginning Wednesday, Oct. 16, at the Mandalay Bay Convention Center in Las Vegas. ASRW includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), making it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. The Tradeshow News Network (TSNN) has recognized ASRW 2011 and 2012 as a Top 250 U.S. trade show.

NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.

CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.

ASRW is produced for the Automotive Service Association (ASA) by Hanley Wood Exhibitions, a division of Hanley Wood, LLC – a premier media and information company. For additional information, contact ASRW at P.O. Box 612128, Dallas, Texas 75261-2128; call (888) 529-1641 or (972) 536-6444; or visit http://www.ASRWevents.com.

About the Sponsor
The Automotive Service Association (ASA) is the sponsor of ASRW and two of its shows, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services. For additional information about ASA or to join, go to http://www.ASAshop.org.

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Shelby Hausler
ASRW
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