'We found out that some of our pricing was based on older market conditions and that today many of the parts we use have actually gone down in price. So we revamped and lowered our pricing to reflect those changes,' said Casazza.
Beachwood, NJ (PRWEB) September 06, 2013
LANshack.com - an online distributor and manufacturer of high quality datacom products, such as copper cabling hardware, fiber optic cable assemblies, tools and testers – has begun to launch a revamped line of fiber optic cabling products with high definition images, detailed descriptions, and reduced prices. LANshack, whom recently celebrated its 15 year anniversary of being an eCommerce storefront, decided it was time to work on individual product lines and optimize them to their full potential.
The first category they have chosen to focus on is their fiber optic made in the USA custom line by QuickTreX cabling. “One of our most prominent and important product groups is our fiber optic offerings. Since we have been on the Internet for so long (15 Years) we realized that a self-audit was due. We found that although our products stayed up to date, our online descriptions, pictures and even pricing needed updating,” said President Tony Casazza.
To stay competitive within their market, LANshack decided to reevaluate their pricing points to offer a better value to their customers. “We found out that some of our pricing was based on older market conditions and that today many of the parts we use have actually gone down in price. So we revamped and lowered our pricing to reflect those changes,” said Casazza. “We expect a high demand in fiber optic products such as Pre-Terminated Assemblies and Fiber Equipment in the next 5-10 years which will be required by most data centers and we want to be ready for that trend,” he continued.
Detailed descriptions and high definition pictures are another focal point of the update. “We have reliable custom made in the USA fiber optic cables and assemblies, but our old descriptions weren’t getting that message across to the customer. We really wanted to educate our customers about the fact that we use high quality Corning Glass, plenum rated jackets, and that each cable is individually tested,” said Operations Manager Tom Damiano.
The entire LANshack website was updated in September of 2012 with a new logo, color scheme, and added features, but the company still felt more work needed to be done. “We are going to go through our product offerings one by one to offer the best cost and information to our customers,” Damiano concluded.
LANshack also offers a comprehensive line of tutorials, how-to videos, Cabling and Installation Industry News articles, and Blog posts. They can be followed on Facebook and Twitter to receive their up to date news and tips. To obtain additional product information, contact LANshack.com at 888-568-1230.
About LANshack.com - Founded in 1997, LANshack.com is an online distributor of high quality datacom products - such as copper cabling hardware, fiber optic cable assemblies, tools and testers - catering to the low voltage cabling industry for use in premise networks, security, and electrical applications.