America II Places All Memory Inventory on Allocation

Leading distributor moves to protect existing customers by placing DRAM and NAND Flash Chips on allocation.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
The supply chain has been disrupted. In reaction to the tragic fire that recently took place at the SK Hynix manufacturing facility, we felt the need to protect our customers by placing all DRAM and NAND flash inventory on allocation.

St. Petersburg, FL (PRWEB) September 05, 2013

America II Electronics, Inc., one of the world’s largest independent distributors of semiconductors and electronic components, today announced that its memory inventory has been placed on allocation. In response to the unfortunate incident at the SK Hynix facility in Wuxi, China which is responsible for approximately 15 percent of the world’s DRAM wafer production, the company moved to protect its current customer base by preventing others from exhausting America II’s memory inventory.

“Over the past several months, we’ve seen a significant increase in our OEM base,” said Brian Ellison, President of America II Electronics. “We’re committed to each and every one of those customers, and will stay focused on delivering the best solutions and services. To do that, we needed to take a preemptive approach to our inventory position. The supply chain has been disrupted. In reaction to the tragic fire that recently took place at the SK Hynix manufacturing facility, we felt the need to protect those customers by placing all DRAM and NAND flash inventory on allocation.”

As manufacturers stop providing quotes as a result of the fire in China, America II is also taking a preventative measure. This precaution will assure its customers that they will have priority access to America II’s inventory.

“We see a lot of people relying on the independent channel these days,” added Ellison. “It’s a multi-billion dollar channel and the demand is high. So at this time, it’s important that America II secures its memory inventory for its existing customers. Placing product on allocation was done for that purpose. Going forward, we will monitor the situation and lift the allocation once we see normalcy.”

Joe Stern, America II’s Product Manager responsible for its global memory inventory, is analyzing market conditions and working to restore the company’s product pipeline. “This is a global situation. Manufacturers stopped quoting, so we’re working around the clock to limit the impact it has on our customers and avoid short- and long-term service interruptions,” he said.

With four billion components in stock and available to sell at their St. Petersburg, Florida facility, America II is a leader in the industry. To learn more, contact America II Electronics at (800) 767-2637 or visit http://www.americaii.com.

About America II Electronics:
Established in 1989, America II Electronics, Inc. stocks more than four billion components, making it one of the world’s largest independent distributors of semiconductors and electronic components. The company’s unique Blended Distribution℠ model positions America II as an innovative distributor who can meet all the needs of its customers. By blending the traits of independent distribution with those of authorized distributors, America II serves as a primary partner for all OEM and EMS customers, providing a channel that supplies hard-to-find components while delivering inventory via its direct manufacturer relationships. Headquartered in St. Petersburg, Florida and with offices in the UK, Germany, China, Japan, Singapore and Mexico, the company stocks components from 1,900 manufacturers, while providing value-added services and inventory solutions from its ISO 9001:2008 and ESD-certified 420,000 square foot North American distribution facility.

Contact:
Anton Wurr, Marketing Director
America II Electronics
800-767-2637
awurr(at)americaii(dot)com

###


Contact