New York, NY (PRWEB) September 05, 2013
Shoe Week’s 2nd season of NYFW events kicks focus on the 5 Senses of Style. Events allow invited fashion and entertainment media, fashion industry, personalities and digital influencers to see and experience luxury shoe shows and events from Sept 4th – 12th, 2013.
This season kicked-off with a launch party debuting Shoe Week’s week-long window display at Angelica Flowers and Events with SCHEÉ Shoes and their “65 Roses” collection, which benefits Cystic Fibrosis. Dubbed 'Pump Paradise,' guests toasted the start of Shoe Week’s NYFW season immersed in flowers, shoes and 'Blind Devins,' featuring Art in the Age’s RHUBARB Liqueur and Grand Marnier Cherry. (#WRNY tip/ Devin Brown).
"There is so much planning that goes into each season of our events and I’m really pleased with the alignments and partnerships that we have made to make our Shoe Week engaging! I’m so excited for our brands and invited attendees to not only enjoy calendared events, but to also continue to support all involved in NYFW,” explained Co-Founder/Creative Director and Accessories Expert, Kimmie Smith. "By identifying Shoe Lifestyle as a core component of our brand heritage, it’s truly thrilling to see how it will be embraced by our attendees this year."
Following the SCHEÉ Shoes Window launch, Shoe Week will present a Penthouse Presentation today, with Elly Clay shoes and handbags and Von Vonni’s popular Transformer Dress, amongst a rainbow of Seagram’s Escapes. It's classic, dynamic and edgy in mad men pent style.
“Elly Clay is so excited to be participating in Shoe Week! It’s an excellent platform to bring accessory lovers together with a handpicked group of established and emerging shoe designers,” stated Sara Utber, Elly Clay Brand Director. “So great to have an event that exclusively celebrates the shoe market in conjunction with NYFW!”
Further down the calendar is shoe shopping and bubbly at Ruia, showcasing a number of coveted European designers and hosted by Barefoot Wine and Bubbly. Hot special priced heels will sizzle the room. Protect Your Pumps, Swathe Brands and Zico will help guests cool down.
"Accessories are as culturally loved and embraced as much as apparel today, if not more,” says Paul Farkas Co-Founder/CEO, Shoe Week. “Creating a fashion week for shoes marks an important milestone for fashion. Footwear Forward is here.”
Shoe Week's shoe fashion show ‘A Night in Marrakech,’ stars Alejandra G with AMARA Swim. Hosted by Smirnoff Sorbet Light, DJ Eloy and performance artists will ignite the senses at Le Souk. The Sugar Cookies' lingerie presentation is sure to satisfy footwear-fetish, and Shoe Week's calendar will close with a Style Tweetup for Pampered Pedis at Fix Beauty Bar. This social influencer-themed party allows hand-picked editors to chat all things accessories with Shoe Week’s Creative Director, Kimmie Smith, while enjoying relaxing pedis and sharing products and experiences with their social channels. Http://StyleTweetup.com/'
Shoe Week is honored to have dynamic sponsors for this season’s NYFW, including Alejandra G, AMARA, Angelica Flowers and Events, Art in the Age, Barefoot Wine & Bubbly, Elly Clay, Faces by Nydia, Fix Beauty Bar, Le Souk, Pedi-Licious, Protect Your Pumps, Ruia, Seagrams Escapes, SCHEÉ, Shobha, Sky Lounge at MiMA, Reamplify.Me, Smirnoff Sorbet Light, Soho Feet, Swathe Brands, Sugar Cookies, Tight Wipes, Von Vonni, Wanted Shoes, and Zico.
Shoe Fashion Week takes Footwear Forward with shoe-first runway shows, presentations, and events. And as every week is fashion. Shoe Week will host events in fall and holiday, continuing the focus on the Shoe Lifestyle including shopping, intimate industry and influencer gatherings, and online experiences. As an agency it will work with luxury fashion houses, designers, retail/e-tail, advertising and PR, red carpet styling, placements, and endorsements, celebrity styling, lookbook and editorial production, strategic consulting, and media and entertainment.
Contact ULN Shoe Week™ - Info(at)ShoeWeek(dot)com
Rsvp – Rsvp(at)ShoeWeek(dot)com
About the Founders:
Shoe Week™ is the brainchild of accessories expert and TV personality, Kimmie Smith, and social innovator, Paul Farkas. Over the past decade, Kimmie Smith's fashion expertise as a visual merchandiser, celebrity accessories stylist and designer, TV host and personality, and Editor-In-Chief of style magalog, Kitten Lounge, has fueled her passion to live and work within a luxury accessories-driven lifestyle. Paul Farkas is an entertainment and fashion thought leader with a knack for forecasting how industries and culture should push forward. Together, they realized that luxury footwear, handbags, and accessories are truly adored, coveted and increasingly primary for style and expression. Not to be overshadowed by the apparel scene, 'Accessories Forward,' was born, finally and fully focusing on recognizing, featuring and celebrating select luxury accessories first and at due scale.