Mediaplanet and Vital Source Technologies Collaborate to Educate Americans on How Digital Technology Can Enhance Learning

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Mediaplanet's “Classroom Technology” campaign highlights capabilities of the 21st century classroom.

On August 30th, 2013, Mediaplanet released its second edition of "Classroom Technology", in collaboration with Vital Source Technologies, Inc., the leading e-textbook provider worldwide. The campaign was distributed as a 12-page print publication within select markets of USA Today, and as a digital site that was distributed across an online network and through a unique social media strategy.

The campaign united the leading organizations and thought leaders at the forefront of the classroom technology industry, resulting in a concise educational guide about the role of technology in the transformation of today’s learning and teaching experiences around the globe.

The 21st Century Classroom

Today’s students increasingly live and learn in a digital, connected world that is transformed by technology daily. Through technology such as VitalSource Bookshelf®, students and teachers can access better information faster, interact with other students and teachers, and take advantage of opportunities that were not previously available. The VitalSource Bookshelf platform is the most used e-textbook delivery platform in higher education with more than 3.25 million users across 6,000 campuses around the world. It uses the latest technology to enhance the learning experience through e-textbooks and digital education. Content from more than 350 of the world’s top academic publishers is accessible to VitalSource Bookshelf users anytime, anywhere and on a variety of operating systems and devices. For more information about Vital Source Technologies, visit

Digital course materials such as e-textbooks are in demand as they enhance the classroom and create a more collaborative, interactive learning experience for both students and teachers. The “Classroom Technologies” campaign was created in part to educate the public on how important it is that all classrooms and students have access to technological devices and therefore access to systems such as those from Vital Source Technologies.

About Ingram

Ingram Content Group Inc. is a subsidiary of Nashville-based Ingram Industries Inc. Ingram provides books, music and media content to over 39,000 retailers, libraries, schools and distribution partners in 195 countries. More than 26,000 publishers use Ingram’s fully integrated physical and digital distribution, logistics, and manufacturing solutions to access global consumer demand, and realize the full business potential of book content. Ingram’s operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, Coutts Information Services, and ICG Ventures Inc. For more information, visit

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

To view the full publication and to find out more about Vital Source Technologies and their recent Learning Matters, click here.

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Kate Eitelman
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