Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Founder of Austin, TX Based Mobile Solutions Provider, BestFit Mobile, Establishes New Technology Start-Up, BrickTrends
  • USA - English


News provided by

BestFit Mobile

Sep 06, 2013, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Erik McMillan, Founder of BestFit Mobile and BrickTrends
Erik McMillan, Founder of BestFit Mobile and BrickTrends

Austin, TX (PRWEB) September 06, 2013 -- Erik McMillan founder of BestFit Mobile is excited to announce the creation of the new start-up organization, BrickTrends. This new company has created a smartphone-based solution designed to reinvent how consumers interact with product brands in retail locations. High profile investors back a team of executives from BestFit Mobile, Dell, HomeAway, Demand Media, Google, and CompuCom, and have already helped secure $1 million dollars for the new company.

We’ve invested heavily in sensor technology and the ‘internet of things’ concept to help drive the success of what BrickTrends will bring to the retail industry.

Post this

Since the launch of BestFit Mobile in 2009, Erik’s team has worked to create some of the most advanced iOS and Android mobile solutions for leading international retailers and enterprises. They’ve produced top customer facing apps to increase store traffic, serve relevant offers and provide redemption tracking– all ultimately leading to both brand and store loyalty.

BestFit continues to work with the nation’s largest retailers on their mobile strategy and technology solutions including the creation and integration of mobile point-of-sale systems, inventory tracking, customer loyalty programs, customer relationship management systems and mobile ordering under the leadership of President and COO, Bret Cunningham.

“We’re eager to implement our new solutions within the retail technology space, alongside BrickTrends, and continue to forge smarter shopping experiences which strengthen customer loyalty,” said Mr. Cunningham. “We’ve invested heavily in sensor technology and the ‘internet of things’ concept to help drive the success of what BrickTrends will bring to the retail industry.”

BestFit Mobile works closely with top retailers, healthcare facilities, and financial institutions to roll out a mobile-centric system where sensors embedded in physical locations are linked through wired and wireless networks. “Every day, we identify new uses to expedite and enhance standard operating practices within different industries,” Mr. Cunningham said. In retail, they’ve demonstrated this in a unique way with their suite of in-Store and customer-facing tools as valuable brick and mortar staples. Not only can managers gain insights to real-time analytics, but employees are also equipped with tablets to extend immediate personalized assistance when customers are in a store. In another example, via location-based authentication, healthcare facilities can leverage BestFit’s tools to access health information as soon as doctors step into patients’ rooms.

BrickTrends’ model closes the loop between brands and consumers. “This new technology is aimed at using in-store sensors to improve brand and consumer interaction in physical retail,” explained Erik McMillan, CEO. “We aim to level the playing field between online and brick and mortar retail stores. BrickTrends will increase sales for retailers and brands and put in place a mechanism to deal with consumer showrooming and price matching.”

Erik McMillan and Bret Cunningham both helped lead the effort to create these new technologies and offerings. Erik is now Chairman of the Board at BestFit Mobile and will continue to help evangelize mobile solutions with BestFit. Together, the companies plan to support retailers on the journey to build the store of the future with mobile and sensor technology.

About BrickTrends
Headquartered in Austin, Texas, BrickTrends develops and markets smartphone-based solutions designed to reinvent how consumers interact with product brands in retail locations. BrickTrends will provide a first look at the company and its solutions October 15 – 17 at the fall DEMO Conference being held at the Hyatt Regency Silicon Valley in Santa Clara, Calif. Additional information on BrickTrends is available at http://www.bricktrends.com.

About BestFit Mobile
Austin, Texas based BestFit Mobile is leading a mobile revolution by pioneering innovations for the enterprise within the rapidly expanding mobile market. Their creative, forward thinking mobile solutions afford their clients greater opportunities to engage closely with their customers, employees and partners. A mobile first strategy focused on application and mobile web development has become a key initiative for the majority of enterprise clients. BestFit Mobile helps enterprises combine the latest in mobile technologies and institutional knowledge with the most elegant user experiences built on powerful cross-platform mobile frameworks.

BestFit Mobile works differently than similar firms in this space by evaluating business requirements, existing processes and operational pain points before considering a specific mobile feature set. This enables BestFit to help their clients to satisfy and refine their strategic goals. BestFit provides support to maximize ROI, including promoting app downloads, keeping apps fresh with a regular upgrade path, ensuring data and APIs operate at peak performance, launching and helping to manage loyalty programs, procuring mobile devices for employees, MDM, setting security, supporting mobile end users and making sure a company’s cloud infrastructure can support it all. “It’s A Mobile Planet.” Visit them at http://www.bestfitmobile.com.

Jamie Matusek, BestFit Mobile, http://bestfitmobile.com, 1-512-617-9165, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.