...understand the importance of customer experience and its impact on satisfaction, retention and word of mouth.
Boston, MA (PRWEB) September 16, 2013
On Thursday, October 3, 2013, author, professor, popular keynote speaker and the founder of consultancy 9 INCH marketing Stan Phelps will show the Marketing Executives Networking Group (MENG) Boston Chapter how marketing must focus on meaningful differentiation to win the hearts of both employees and customers. Phelps helps clients win customers that are four times as valuable as those acquired through traditional marketing.
Says Phelps, “MENG senior executive membership will learn about differentiation through added value through the Goldfish Rule. They’ll understand the importance of customer experience and its impact on satisfaction, retention and word of mouth.”
This presentation features lessons from Stan Phelps’ Amazon Best Seller, “What’s Your Purple Goldfish.” It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of followup and how to handle mistakes. Attendees will hear about customer-centric marketing lessons from leading brands such as Apple, Disney, Southwest and Zappos.
Says Steve Markman, MENG Boston Chapter Co-Chair, “Stan’s practical examples enable MENG members to readily apply the Goldfish Rule.”
To register: http://mengonline.com/events/boston-chapter-event/
About Stan Phelps
Stan Phelps, JD/MBA is an author, professor, popular keynote speaker and the founder of consultancy 9 INCH marketing. Phelps’ 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Phelps is the author of "What's Your Purple Goldfish - 12 Ways to Win Customers and Influence Word of Mouth" and "What's Your Green Goldfish - Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture."
Founded in 1995, MENG is the leading national community of top-level marketing executives. The organization is devoted to enhancing its members’ professional skills, relationships, and knowledge, priding itself on a culture of camaraderie. MENG is structured as a not-for-profit membership organization with more than 1,400 members. Membership is made up of individuals who are at or above the VP level in their organization.
MENG fosters career and personal success across nearly all industries and marketing specialties by providing networking opportunities and the ability to share knowledge and best practices. To learn more about MENG visit http://www.MENGonline.com.