Chicago, IL (PRWEB) September 06, 2013
After more than 40 years, STA-BIL®, the leading brand of fuel stabilizers and ethanol treatments, today announced the Company is introducing a new look and feel to its widely celebrated product line. In recent years, after expanding its line of products to protect and preserve engines of all kinds, STA-BIL is rolling out a fresh, new labeling system designed to help consumers identify and select the right STA-BIL brand products for their dynamic engine needs.
After conducting extensive customer research, the STA-BIL brand designed a new labeling system to create a clear differentiation between its four different formulas of STA-BIL, which include STA-BIL® Fuel Stabilizer, STA-BIL® Ethanol Fuel Treatment, Marine Formula STA-BIL® and Diesel Formula STA-BIL®. Each bottle of STA-BIL branded product now features a special ‘signal’ word placed prominently on the label to signify its proper use, including:
“Our new label designs allow us to minimize copy, while maximizing the most important information consumers need to know when selecting a STA-BIL branded product,” said Jennifer Robertson, STA-BIL Brand Manager at Gold Eagle Co. “We understand customers have choices when shopping, and our new label designs make STA-BIL a quick and obvious choice at the point of purchase.”
In addition to special ‘signal’ words, each product label features a distinct color scheme while maintaining consistent branding with clear usage and benefits copy. The back labels were also improved to feature redesigned product details to address common customer questions and needs, identified through customer research. STA-BIL products will continue to be sold in the company’s proprietary bottle design, which the company developed in-house to meet consumer usage needs.
Available for purchase at retailers nationwide, the new STA-BIL product designs will be rolling out in stores throughout the fall season. For more information on STA-BIL and product availability, please visit http://www.sta-bil.com.
About Gold Eagle Co.
For more than 80 years, Gold Eagle® Co. has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We create products that help preserve, protect and enhance the performance of engines everywhere. We are a leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Privately held and headquartered in Chicago, Gold Eagle Co. is the manufacturer of leading brands, including STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, NO LEAK® Treatments, 104+® Octane Boost, Start Your Engines!®, DieselPower!® Diesel Additives, 303® Aerospace Protectant and 303® Fabric Guard. To view our complete line of Gold Eagle products or learn more about the Company, please visit http://www.goldeagle.com or “like” our Gold Eagle Co., STA-BIL, Start Your Engines! or Engine Answerman pages on Facebook. For product questions, please call us at 800-621-1251 or follow us on Twitter @GoldEagleHelp.
All trademarks, service marks and trade names, including STA-BIL®, HEET®, Start Your Engines! ®, NO LEAK®, ALUMASEAL®, Gold Eagle®, DieselPower! ®, Golden Touch®, 104+®, Cool Rides Online®, 303® Aerospace Protectant and 303® Fabric Guard used herein are trademarks or registered trademarks of Gold Eagle Co. The aforesaid families of related marks, images and symbols are the exclusive properties and trademarks of Gold Eagle Co. Any other product or company names mentioned herein are the trademarks of their respective owners.