Business success depends on how well we engage buyers and sellers around our media brands,” notes Mr. Pazour. “How successfully we engage like-minded individuals determines the competitive strength and sustainability of our brands.
Los Angeles, California (PRWEB) September 07, 2013
Layoffs, mergers and restructuring have shaken the magazine industry over the last two decades, as media professionals have grappled with the rise of the Internet and the impending death of print. Yet the industry has not only survived but thrived. A key player in that process is Don Pazour, president and CEO of the global media company Access Intelligence, LLC (http://www.accessintel.com) and a veteran of the now extinct CMP Media and Miller Freeman publishing companies.
Mr. Pazour will deliver the keynote address at CircDayLA, on October 10, 2013 at the Los Angeles Athletic Club. His specialty--building clusters of integrated business-to-business properties, comprising online, face-to-face, and print—has grown Access Intelligence into a B2B media giant serving the aviation, cable & broadcast, defense, energy & engineering, health care, marketing & media, satellite and studio industries.
“Business success depends on how well we engage buyers and sellers around our media brands,” notes Mr. Pazour. “How successfully we engage like-minded individuals determines the competitive strength and sustainability of our brands.” In his address, Mr. Pazour will discuss how community engagement has evolved, provide examples of how it has successfully built value and suggest what is needed to sustain media brand relevance today.
His October 10th address will set the tone for CircDayLA. Since 1984, CircDayLA has been the West Coast’s largest educational and networking event for audience development, circulation marketing and subscription fulfillment professionals. The conference is hosted annually by the Association for Audience Marketing Professionals (AAMP) and boasts a full day of sessions from well-known industry experts like Christine Oldenbrook (Digital Marketing LLC), Roy Beagley (Tyson Associates Inc.) and Nick Cavnar (Nick Cavnar LLC). Sessions cover strategic trends, hands-on tools, and case studies in social media, email marketing, launches, digital product development and more. Attendees represent successful media companies like UBM, Bobit Business Media, Modern Luxury Media and The Robb Report.
The Association for Audience Marketing Professionals (formerly the Western Fulfillment Management Association) has provided information, education and networking resources for the West Coast publishing community since 1976. “The association’s new name is the first step in a series of initiatives designed to strengthen the association for the long term,” said AAMP President John Brooks. “Another key initiative we are rolling out for 2013 is complimentary membership for those professionals directly engaged in audience development duties at their companies. There is simply no reason to pass on becoming a member of the AAMP.”
For more information:
Contact AAMP President John Brooks, firstname.lastname@example.org, (203) 447-2811
Visit http://bit.ly/18GyWqL for information about CircDayLA.
Visit http://bit.ly/153kZFT for AAMP membership information.
Visit http://www.audiencemarketing.org for information about AAMP.