charming charlie Uses Manthan Retail Analytics to Empower Business Users

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ARC Merchandise Analytics Delivers Real-Time, Reliable Intelligence to Award-Winning Specialty Retailer

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Manthan, the global leader in business intelligence (BI) and analytics solutions for retailers, announced today the successful rollout of ARC Merchandise Analytics, a solution exclusively designed to deliver real-time merchandise and performance insights across the retail enterprise at charming charlie. The award-winning retailer selected Manthan’s retail analytics application to support a “single version of the truth” across multiple business units, including merchandising, store operations, planning and finance.

Prior to installing Manthan’s solution for retail intelligence, charming charlie depended on spreadsheets to combine disparate systems data for reporting purposes. This process required the availability of technical resources to perform labor-intensive data manipulation to deliver retail reporting. As a result, charming charlie’s IT team was performing data dumps to support numerous reports required across the business and consequently, reports did not reflect real-time data.

“We knew that it was time to adopt a solution to tie our various applications together in order to drive better business insights,” said Jay Nayak, Sr. Director of IT Applications at charming charlie. “Our team was looking for an analytics package that was quick to implement and offered our stakeholders the ability to access a single version of the truth anytime and anywhere.”

The ARC Merchandise Analytics solution has a hardened retail data model that ensures standardization and consistency across business reporting. This retail data model, combined with pre-built KPIs and dashboards, reduces implementation timeframes compared to traditional business intelligence packages. The typical ARC implementation includes the delivery of pre-built dynamic reports and measures across merchandising, assortment planning, buying and replenishment, store operations and more.

“With Manthan’s solution, members of our merchandising and operations teams can build their own dashboards and reporting views specific to their requirements without placing an IT request,” said Nayak. “Individuals can slice and dice data, perform rollups and drill-downs, filter by attributes and interact with views to drive down to real-time insights on the fly. It’s not a mere improvement to our previous reporting processes; it’s a complete transformation in how we analyze data.”

About charming charlie

charming charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that's been helping women find their fabulous since 2004. Winner of several awards over the past few years, charming charlie has been recognized for leading a retail revolution. Its uniquely designed in-store experience features an unparalleled variety and volume of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find. With more than 260 stores in the United States stocked full of all the latest trends, charming charlie is spreading style from coast to coast with fabulous, affordable fashion and insider style advice that has women coming back again and again.

Come find your fabulous. Visit http://www.charmingcharlie.com or http://www.facebook.com/charmingcharlie.

About Manthan Systems

Manthan serves as the Chief Analytics Officer for retailers worldwide.

Over 80 retailers are supported by Manthan’s predictive and guided analytics, pre-built and flexible dashboards, dynamic reports and data visualizations combined with complete mobile enablement. Moreover, Manthan provides the only retail solution to transform traditional business intelligence to smart decision-making support with bi-directional integration capabilities that convert insight to action.

Recently ranked #1 for technology innovation and product reliability by RIS News Software Leaderboard, Manthan is the largest organization solely committed to delivering best-in-class retail BI solutions with over 700 employees in five countries. For more information, please visit http://www.manthansystems.com.

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Joanna Beerman

Jeff Ketner