Engagor Expands Automatic Sentiment Detection Service

Customer engagement platform adds three more languages to automatic tonality detection.

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Automatic Sentiment Analysis

Achieving a 75 percent precision and accuracy rate is stellar when you compare it to humans who only agree on sentiment 75–85 percent of the time.

San Francisco (PRWEB) September 06, 2013

Engagor, the most comprehensive platform for real-time customer engagement, social media monitoring and analytics, today announced it has expanded its automatic sentiment detection service to include three additional languages, Spanish, French and German. The automatic sentiment detection service, previously offered in English, Dutch and Greek, automatically determines the sentiment (negative, neutral or positive) of content across the millions of sources Engagor monitors across the social Web.

Engagor uses state-of-the-art machine learning and classification algorithms that are enriched with additional features, such as source and length of content. Engagor’s sentiment analysis achieves a 75 percent precision and accuracy rate and with the addition of these news languages, Engagor will continue to maintain its high-level performance capabilities and competitive edge.

“Achieving a 75 percent precision and accuracy rate is stellar when you compare it to humans who only agree on sentiment 75–85 percent of the time,” said Folke Lemaitre, CEO and founder of Engagor. “Engagor’s customers span the globe and work in a variety of industries. Many of them contribute to the algorithms’ accuracy, because they extensively curate the automatic sentiment annotation. This allows us to build large amounts of data and significantly increases the coverage of our service.”

Engagor’s automatic sentiment detection service focuses on a specific group of words in text and ignores all syntactic information, such as word order. The algorithms then compute the probability that a specific group of words will occur in a certain polarity class. The addition of Spanish, French and German enables Engagor to more broadly and accurately track content.

Engagor monitors millions of sources across the social Web, in more than 180 languages, to track all relevant conversations about brands, products, competitors and industries. Powerful analytics provide precise reports on the performance of a company’s online reputation, customer engagement, social campaigns, social profiles and more. Engagor makes it easy for social media teams to engage with social audiences through real-time workflow capabilities, built-in social CRM and team collaboration tools.

About Engagor
Engagor is the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. Engagor monitors millions of sources across the social Web in more than 180 languages to track all relevant conversations about brands, products, competitors and industries. The platform also allows companies to manage social media teams with insight into team performance. Engagor has offices in San Francisco, California and Ghent, Belgium. It has received investments from Hummingbird Ventures, Strike4 and Chronos Financial. For more information, visit http://www.engagor.com.


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