New York, New York (PRWEB) September 06, 2013
Ideal Media, an innovative content discovery platform founded by digital marketing expert Eder Holguin, will be launching on September 9th, 2013. Ideal Media, with offices in New York and London, has also announced expansion plans into the Brazil market.
Ideal Media will offer advertisers the opportunity to amplify relevant stories, ads or favorable press throughout its premium publisher network.
Ideal Media publishers have the opportunity to monetize their site by incorporating sleek, non-intrusive native ads onto their web properties.
Ideal Media's biggest selling points are customized solutions, coupled with free one-on-one consulting. Ideal Media's advertising experts create fresh, original content, tailored to each advertiser's individual needs. This content is then turned around and promoted via the Ideal Media platform.
"Marketers have invested heavily in content creation, but aren't attracting and engaging their audiences at the levels they would like," said Eder Holguin, Founder and CEO of Ideal Media. "Although most marketers are aware that 'build it and they will come' does not work as a content promotion strategy, there is still an over-reliance on search engine optimization and social media shares to distribute content. This essentially puts the success of a branded content campaign at the mercy of third parties. What's more, such marketing methods may only attract audiences for a short time, even though the branded content remains valuable," says Holgiun.
Holguin also notes that "the Ideal Media platform takes the guess work out of content marketing by proactively seeding opportunities for consumers to access brands' content across multiple digital channels. This guarantees targeted, responsive audiences for branded content as well as maintaining its visibility, which optimizes its value." The platform will work on any medium (web, mobile, tablet, social media, etc) and also incorporate a highly targeted channel strategy (automobiles, sports, tech, health, women’s, etc).
About Eder Holguin
Eder Holguin, who has a lengthy resume in the Online Marketing Industry, served as CRO at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing as well as CRO at Integrate. Eder has been a serial entrepreneur, founding many companies including OnDemand Research and Iron Traffic. Eder has been nominated as one of 2013’s 40 Under 40 Rising Stars by the Hispanic Coalition of NY as well as been featured as a Trendsetter by Latin Trends Magazine.
About Ideal Media
Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through interactive channels; allowing advertisers to speak directly to their target market.
Eder will be speaking at ad:tech London on September 11th, in correspondence with the launch. Eder and Ideal Media are represented by Silver Visibility, an international public relations firm. Mr. Holguin is available for media appearances, interviews and speaking engagements by contacting trent(at)silvervisibility(dot)com.