London, UK (PRWEB UK) 9 September 2013
AdSpruce, the mobile video ad network, has unveiled the Native Ads Server, a mobile video technology solution that is set to unlock mobile video advertising to a new global audience including the feature phone market.
Working in stealth mode for the past 18 months, AdSpruce has developed a first-of-its-kind industry-standards-compliant video ad server and location-based delivery platform. This unique platform allows AdSpruce to inject, track, deliver and click-enable video adverts on any device including low-end feature phones. For advertisers, this provides a wide range of video advertising opportunities with sophisticated targeting capabilities to engage any customer segment in a non-intrusive way and the opportunity to reach emerging market consumers and deliver interactive ads. For video content owners and publishers, this allows for the monetization of video content and mobile web traffic on any internet-enabled mobile device.
With all of the hype and immense marketing budgets behind the latest smartphones, it’s easy to forget the potential reach of the feature phone market when in fact, of the 426 million mobile devices sold in Q1 of 2013, 49.3% were feature phones. These feature phones, however, provide a significant challenge for the advertising industry, a challenge that has taken almost two years of research, development and stealth business for AdSpruce to solve.
AdSpruce CEO Ian Mullins discussed the beginnings of the company, “Over the past two years, we’ve noticed a significant user demand for video on feature phones, but like others in the industry, we were not able to monetise this traffic. We started R&D in 2011 to develop an ad server specifically optimised to capitalise on the billions of feature phones in use today.”
Through the Native Ads Server, AdSpruce is able to deliver pre-roll video adverts to internet-enabled mobile device, allowing advertisers to target video advertising at global scale to devices that range from the latest Apple or Samsung smartphones to ten-year-old Nokia feature phones and multimedia phones.
With a range of big brand publishers and advertising campaigns under their belt, AdSpruce is emerging as the clear front runner in the mobile advertising industry and leader of mobile technology solutions.
To find out more about AdSpruce, visit http://www.adspruce.com.