Maria’s deep understanding and passion for multicultural marketing has established her as a trusted advisor to top brands and their agencies.
Silicon Valley, CA (PRWEB) September 09, 2013
Pulpo Media, the top ranked digital Hispanic media solutions company, today announced that Maria Lopez Knowles has joined the company as its Chief Marketing Officer.
Lopez-Knowles is an accomplished industry leader, having received an AdColor Innovator Award (2009) for her ground-breaking multicultural segmentation work with English-language dominant Latinos.
Prior to joining Pulpo Media, Lopez-Knowles served as President of GlobalHue Latino. Previous to her tenure at GlobalHue, Lopez-Knowles founded and led MRM Worldwide’s (McCann Worldgroup) practice targeting the über-acculturated Hispanic via direct/digital marketing, with a keen focus on brand influencers. Her extensive career has spanned over 25 years in the marketing communications arena, across both general and multi-cultural audiences, including both B2C and B2B segments.
“Maria’s deep understanding and passion for multicultural marketing has established her as a trusted advisor to top brands and their agencies,” said Justin Kuykendall, CEO and founder of Pulpo Media. “We are very excited to have Maria working with us, and helping our customers better engage Hispanics at every stage of acculturation, across all digital platforms.”
Lopez-Knowles added: “Pulpo Media’s smart, innovative solutions efficiently drive the authentic, affective connections brands and Hispanic consumers alike are seeking. By targeting Hispanic consumers comprehensively – based on acculturation and platform preferences, online advertisers: create more relevant messaging; drive greater ROI; and, ultimately – advocacy. Pulpo delivers the holy grail for online Hispanic marketing.”
Lopez-Knowles holds a B.A. in Psychology and an M.A. in Mass Communications (with a specialty in Film & Television). She wrote her graduate thesis on Marketing to Hispanics, and is bilingual and bicultural.
About Pulpo Media
Pulpo Media, the first comprehensive (i)Hispanic media solutions provider, employs world class proprietary technology for advertisers to better reach, and personally connect to, the online Hispanic consumer -- at every stage of acculturation and across all digital platforms. Pulpo Media combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive campaign ROI and brand engagement, among the influential (i)Hispanic. This holistic solution empowers advertisers to more efficiently and effectively drive mind and market share gains across the total Hispanic market. Based in Silicon Valley, CA, Pulpo Media is privately held. (http://www.pulpomedia.com)