Points2Shop and Federated Sample Boost Sample Delivery to the Next Level

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Comprehensive API integration on Fulcrum Platform Improves Panel Control and Accessibility

Points2Shop, one of the world’s leading online and mobile loyalty programs, announced today its extensive API integration with Federated Sample’s Fulcrum, a global sample management platform and exchange. This innovative connection directly into Fulcrum’s exchange allows Points2Shop’s P2Sample panel automatic delivery of monetized survey content to all of its five million members, including web and mobile-based content.

P2Sample, powered by Points2Shop’s online and mobile platforms, provides a high quality respondent pool to Fulcrum, effectively delivering rapid and targeted access to a sophisticated pool of consumers in over 200 countries. The marriage of P2Sample and Fulcrum effectively utilizes Points2Shop’s strong quality control process with multiple verification settings and Fulcrum’s industry-leading exchange platform. The massive integration gives Points2Shop full control over its sample usage with quick access to available surveys from hundreds of survey provider partners, opening up new opportunities for revenue generation and partnership. For P2Sample panel members, it represents significant, additional monetized earning opportunities better profiled to meet their demographics, thereby ensuring a stronger likelihood of survey qualification a more positive user experience.

“Providing market research sample is a cornerstone of our business model. The comprehensive API integration with Fulcrum provides us with automatic sample delivery to advertisers and increased our partner reach by 60% and total completions by 632% in the first month alone,” explained Mathijs de Jong, CEO and founder of Points2Shop. “We are proud to be Federated Sample’s first panel supplier partner to help make automatic sample delivery so unique and accessible for the entire industry.”

Michael McCrary, President of Federated Sample, said, “The integration of Points2Shop’s P2Sample panel into Fulcrum gives sample buyers increased delivery, faster project results, and high quality assurance. We are happy to have reached this next step in our partnership with Points2Shop.”

About Federated Sample
Federated Sample is a market research technology firm focused on bringing efficiency and automation to sampling through the Fulcrum Platform. Fulcrum is the world’s first sample exchange that gives clients the power to seamlessly integrate multiple suppliers, increase productivity, and reduce costs. For more information, visit http://www.federatedsample.com.

About Points2Shop
Founded in 2007, Points2Shop LLC is an online & mobile loyalty program company with a community of over 5 million panel members worldwide. Members have earning opportunities through completing surveys, offers or tasks, signing-up for newsletters and much more on the Points2Shop website or mobile apps for iPhone, iPod, iPad, Android and HTML5. Members can use these points to receive free items, gift cards or cash. http://www.p2sample.com/.

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Daniela Stricker
since: 01/2011
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