Collective IP Releases Portfolio Intelligence and Marketing Analytics Tools for Technology Transfer Offices

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Collective IP, Inc., a sponsor at this week’s Eastern Region Association of University Technology Managers (AUTM) conference announces new features and enhancements to its marketplace where universities, companies and researchers find, showcase and share their technologies.

Screen shot of University of Colorado Technology Transfer Office free Collective IP profile overview page:

“From conversations with dozens of TTOs it was clear that there is a need and desire for deeper insight into the technology development continuum, from innovation transpiring in research laboratories to issued patents and the many steps in between."

Collective IP, Inc., a sponsor at this week’s Eastern Region Association of University Technology Managers (AUTM) conference announces enhancements to its marketplace where universities, companies and researchers find, showcase and share their technologies.

Delivering on the promise to offer a free and powerful global marketing platform for licensing and acquisition opportunities, today’s feature release improves insights and productivity for technology transfer office (TTO) leadership, licensing managers and marketing staff. In addition to enabling TTOs to showcase their intellectual property and grant portfolios, these new features provide insight into the frequency and demographics of profile visitors.

“When we launched profile access for our TTO members in the second quarter of this year, we said that one of the biggest benefits was access to actionable information not previously available to the TTO community,” said Ben Jacobson, Vice President of Product. “From conversations with dozens of offices it was clear that there is a need for deeper insight into the technology development continuum, from innovation transpiring in research laboratories to issued patents and the many steps in between; these new features provide unique value to TTOs engaged in the asset management to asset marketing lifecycle.”

Stop by the Collective IP booth at this week’s Eastern Region AUTM Conference to learn more or visit http://www.collectiveip.com to claim your free profile and join the dozens of technology transfer offices already benefiting from the Collective IP platform.

New features available today on CollectiveIP.com:

  •     Analytics, providing a single dashboard highlighting the number of views, most frequent searches and unique visitor counts, detailing insight into TTO profile activity.
  •     Notifications, delivering near real-time status on assets within TTOs intellectual property and grant portfolios along with granular insight into faculty research transpiring within the institution.
  •     Asset Curation, enabling quick edits and updates to patent and application status for greater accuracy of marketed assets.

About the Association of University Technology Managers and 2013 East Region Meeting

The Association of University Technology Managers is a nonprofit organization with an international membership of more than 3,000 technology managers and business executives. AUTM members – managers of intellectual property, one of the most active growth sectors of the global economy – come from more than 300 universities, research institutions and teaching hospitals as well as numerous businesses and government organizations.

The AUTM 2013 Eastern Region Meeting will gather technology transfer professionals to discuss best practices and strategies for industry-academia partnerships that culminate in successful product commercialization through company formation or licensing and other agreements. AUTM will also discuss and showcase successful practices and new strategies to help weather complicated economic times. For registration, conference agenda and exhibitor information, visit http://www.autm.net/AUTM_2013_Eastern_Region_Meeting

About Collective IP

Collective IP, Inc., the global leader in innovation intelligence, features the world’s most comprehensive and accurate organization of technologies emerging from universities and research institutes. The interactive Collective IP community provides technology transfer offices with a free and unique asset marketing platform and a novel search and information retrieval toolkit for business development professionals focused on asset identification within technology transfer organizations. The Collective IP platform provides unrivaled access to licensing and acquisition opportunities around the globe, saving time and money for those engaged in the opportunity identification of time decaying assets, due diligence, competitive intelligence and intellectual property strategy. For more information visit http://collectiveip.com.

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Adam Rubenstein
@CollectiveIP
since: 03/2012
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