Whole Foods Markets® Exclusive Introduction of U.S. Made Fruitables® Whole Jerky® Dog Treats

Austin, TX (PRWEB) September 06, 2013

Is your dog craving a meaty jerky treat? Whole Foods Market® is now stocking Fruitables® Whole Jerky® Dog Treats, a U.S. made, all-natural treat as the exclusive retailer for the Grocery, Mass and Drug channels. These new treats fill a need for pet owners seeking a high-quality, U.S. made product, after multiple voluntary recalls of Chinese pet treats. Fruitables® Whole Jerky® dog treats are available in three mouth-watering flavors including Roasted Chicken Tenders and Breasts, Thick Cut Bacon and Grilled Bison Strips.

Made with premium cuts of sliced whole meat chicken tenders and breasts, then slow roasted with natural flavor, the chicken varieties have a savory aroma and taste dogs will crave. The Thick Cut Bacon and Grilled Bison Strips are meaty flavorful choices as well, with a hearty cut that dogs just love to chew on! The simple, clean recipes are a perfect fit for Whole Foods Market® shoppers – and their dogs! Featuring the single meat protein ingredient plus a natural flavoring that has an amazing aroma and preserves freshness without artificial ingredients, Fruitables® Whole Jerky® are simply amazing.

According to Dwight Richmond, category manager for grocery and pet care for Whole Foods Market, “These premium treats are the product of months of work trying to bridge a gap in the market for simple, U.S. made, healthy jerky treats that deliver the best taste for our pets. We are excited to be the first and only retailer carrying these products, continuing the Whole Foods Market tradition of delivering items to our shoppers that reflect their values and needs.”

Packaged in recyclable (#7) and re-sealable pouches, the Roasted Chicken Tenders, Thick Cut Bacon and Grilled Bison Strips varieties are available in a 5 oz. size; the Roasted Chicken Breast Slices and Thick Cut Bacon varieties are available in a 12 oz. value size.

Vetscience LLC is a Dallas based pet food company founded by vets and nutritionists to research and use fresh natural ingredients to create healthy products that enhance the lives of pets and pet parents through a sensory experience and CalorieSmart® approach to nutrition, taste and calorie control. Vetscience created the Fruitables® brand, which includes food transition, digestive support, and proven weight loss supplements in addition to healthy treats in crunchy baked, chewy, and now jerky formats.

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