Decipher and Federated Sample Integrate Technologies to Provide Optimal User Experience

Share Article

Integration of market research platforms allows users to seamlessly manage all project phases from survey programming to sample fielding.

Through this technical integration of the two platforms, a researcher can produce an end-to-end market research project without drawing in outside resources.

Federated Sample and Decipher today announced that they have integrated technologies to offer a complete, streamlined solution that addresses the entire research process. Users can now manage all phases of a research project, from survey creation to sample management to reporting, with the integration of Federated Sample’s Fulcrum online sampling platform and Decipher’s Beacon market research survey and reporting platform.

Michael McCrary, president of Federated Sample, said, “Integrating with Decipher’s Beacon technology is a huge leap forward for our users, who now have access to yet another sophisticated tool to manage every step of the sampling process. The Fulcrum and Beacon combination eliminates the need for redundant work when programming surveys and fielding in Fulcrum.”

Through this technical integration of the two platforms, a researcher can produce an end-to-end project without drawing in outside resources. Fulcrum includes a sample delivery and monitoring system for streamlining workflow, and access to respondents from hundreds of global sample sources through the Fulcrum Exchange. Beacon allows users to build and deploy their own online and mobile surveys, with numerous question formats, multiple languages and branding customization, along with advanced reporting capabilities.

Before the integration, a redundant process was required to utilize both technologies. Now, project managers can automatically pull all relevant survey information from Beacon to Fulcrum and vice versa. Specific benefits of the Beacon-Fulcrum integration include:

  • Beacon user access to utility of Fulcrum’s sample management features
  • Beacon user instant access to the Fulcrum Exchange, for efficient buying and selling of sample
  • Fulcrum user capability to program survey only once, leading to increased labor efficiency
  • User access to all the benefits of Fulcrum’s sample management tools while working in the Beacon programming platform

Jayme Plunkett, co-CEO of Decipher, who is presenting at the SampleCon conference this week in New Orleans, said, “We’re always looking for ways to improve the user experience. The Fulcrum integration will provide Beacon users with a seamless survey to sample management process. Fulcrum’s sampling tools coupled with the direct integration to the Fulcrum Exchange give Beacon unparalleled flexibility and power for our users.”

To learn more about Beacon, visit To learn more about Fulcrum, visit

About Federated Sample

Federated Sample is a technology firm based in New Orleans that focuses on bringing efficiency and automation to online sampling. Federated Sample created Fulcrum, a sample management platform with the world’s first and only sample exchange. With cutting edge sample management tools and sophisticated routing technology, Fulcrum connects sample buyers and sellers to more quickly and effectively achieve high quality results. Hundreds of firms transact on the exchange every day. Do you? To learn more, visit

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Marie Melsheimer
Campbell Consulting
Email >
Follow us on
Visit website