...the award decision was heavily influenced by the fact that the firm has a clearly defined focus on satisfying online customers.
Melrose, Massachusetts (PRWEB) September 09, 2013
Digital Imaging Reporter recently named Hunt's Photo & Video of New England as its inaugural E-tailer of the Year for 2013. Citing the firm's high level of integration between its physical locations and numerous Internet retail portals, the publication revealed that the company's online shopping experience outperformed those of its competitors in a number of key areas.
According to DIR, the award decision was heavily influenced by the fact that the firm has a clearly defined focus on satisfying online consumers. In addition to catering to those who prefer to use shopping venues like eBay and Amazon, the company has worked to make a seamless transition between its web presence and its in-store branding. Digital Imaging Reporter reviewers noted that the website had a similar feel to the physical experience of shopping in person. Click here to find out more from Digital Imaging Reporter.
President Scott Farber notes that the transition to digital retailing was challenging on its own. Although the company was already well-established in the physical distribution and wholesale markets, it switched its focus from these business areas to retailing, corporate and law enforcement sales as a way to reach broader markets. In addition, Hunt's expanded its schedule of imaging related trade shows to engage directly with photographers nationwide and with that they have developed a digital business model with an ever growing following of satisfied customers, leading to the award-winning website that it maintains today.
According to Hunt’s company's president, the synergy between its web presences and its physical presence has proven successful. He also maintains that such relationships will gain importance as consumer buying experiences become more technology-dependent with time, and he believes that the high amount of site traffic received backs this theory.
About Hunt's Photo & Video:
Hunt’s is a New England icon in the photographic, video and digital imaging business. Founded in 1889, Hunt’s has gained the reputation as the destination location for imaging products throughout New England and the USA. Today, Hunt’s operates eight retail locations in the Northeast including Maine, Massachusetts, New Hampshire and Rhode Island.
For more information about Hunt’s Photo & Video, visit their website: http://www.huntsphoto.com