Minted Launches Exclusive, Real Foil Pressed Birth Announcements

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For the first time ever, parents will be able to announce their new baby with a genuine keepsake: real gold and silver foil hand-pressed on top of a photograph.

vintage paper foil-pressed birth announcement by griffinbell studio

“Our real gold and silver foil adds an enduring and timeless elegance to a birth announcement.” - Mariam Naficy

Minted (, the global design community and e-commerce site, today launched a first-of-its-kind collection of real foil-pressed birth announcements. Minted’s exclusive process hand-presses real gold or silver foil onto photo cards, interweaving a shiny and luxurious foil design with the printed photograph. All of the designs will be offered in a choice of gold or silver foil and customers will also have a choice of a range of digital color palettes underneath the foil stamp. The new assortment includes designs for baby boys and girls. Like all of Minted’s birth announcements, parents can customize the card with their child’s photograph, name, and key birth details, which will be digitally printed. All of the designs are printed on Minted’s Signature Paper, which is the thickest in the photo card industry at 15.5 points; its 30 percent cotton content adds a luxurious, soft texture usually reserved for fine stationery. Foil stamped birth announcements will retail for $1.98 each for a quantity of 100.

“There is no bigger event in a family than the birth of a child. Minted’s foil stamped birth announcements are a truly unique keepsake worthy of the momentous occasion,” said Minted CEO and founder Mariam Naficy. “Our real gold and silver foil adds an enduring and timeless elegance to a birth announcement.”

Real foil pressed birth announcements are now available at:

About Minted:
Minted is a venture-backed design community and e-commerce site, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed products focused on the $10 billion stationery market, the $48 billion wall art market, and the $7 billion party décor market. Investors include Benchmark Capital, Menlo Ventures, IDG Ventures SF, Yahoo! CEO Marissa Mayer, and Yelp CEO Jeremy Stoppelman.

All the designs featured on Minted are sourced through design competitions and curated by the community. The company holds ongoing competitions, giving designers and artists the opportunity to submit their work. Those voted to the top are sold on the site. Designers earn cash prizes and commissions on all their sales.

Minted has radically transformed what consumers now expect in holiday cards, wedding invitations, framed art, party décor, and other personal stationery. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle, Martha Stewart Weddings, Food & Wine and other major national magazines.

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Natasha Lawler
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