The Yatra Collection Launches Online Store

Share Article

Yatra Collection now available in boutiques, private trunk shows and online.

The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring.

The Yatra Collection – an independent fashion label featuring an artistic line of handmade, India-inspired apparel and accessories – pays homage to the India of several generations ago.

This is a very exciting development for us and we’re thrilled to make it easier for women everywhere to buy Yatra and color their world.

The Yatra Collection now offers a limited selection of its handcrafted designs for sale online.

"We are delighted to bring elements of our collection to women online," said Rati Bahadur, who co-founded Yatra with longtime friend, Gayatri Khosla. "Launching an online Yatra store is part of our journey."

Yatra, in Indian traditions, means journey. And that’s what the collection has been for Khosla and Bahadur, long time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.

The Yatra Collection online store currently features pieces from their Harmony Buddha Collection, which, among other handcrafted jewelry items, includes white and black lava stone bracelets and a tassel necklace featuring Indian prayer beads, pearls and both a laughing and peace Buddha.

"We plan to offer limited edition pieces throughout the year and layer in our signature tunics, pashmina stoles and more," said Khosla. "This is a very exciting development for us and we’re thrilled to make it easier for women everywhere to buy Yatra and color their world."

Interested in purchasing some of the newest pieces in the Yatra Collection – hand beaded tunics, hand dyed pashminas with suede fringe and with borders of heirloom saris, and handcrafted jewelry with natural stones – that aren’t available for sale online? Contact Yatra Collection at yatratrunkshow(at)gmail(dot)com to set up a personal shopping experience or private trunk show.

Visit the Yatra Collection online store at http://yatracollection.com/online-store/.

About the Yatra Collection: Women with a Mission

Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.

They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.

Learn more about the Yatra Collection at http://yatracollection.com/.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Heinatz
Consociate Media
since: 08/2012
Like >
Visit website