Warm and Tote Expands Its Business Approach to Support Start Ups In the Advertising Market

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CPA or Collective Participation Advertising remodels a conventional marketing strategy called cooperative advertising. CPA’s mission is to help start-up businesses establish and maintain a competitive edge in online marketing.

Collective Participation Advertising or CPA is a business located in Bucks County, Pennsylvania. It is a subsidiary of Warm and Tote.com, an online consumer products manufacturer established in 1997. CPA kicks off with a cutting-edge venture to establish affordable marketing for online start-up businesses.

Co-Op or cooperative advertising, as it is commonly called, is not a new initiative. Historically it has been an advertising model used by big box companies and manufacturers. The CPA strategy is to collect advertising dollars from several participating advertisers and reap the benefit of a larger collective advertising budget. To date, this model has never been applied to digital marketing. CPA proposes to innovate this model for the web, exclusive to the start-up business.

In light of today’s sustained unemployment rate, many people are forced to seek alternate means to earning a living, hence the rise in online start-up businesses. These numbers are climbing rapidly and steadily. However, many of these start-up businesses are facing a steep incline to success. One of several obstacles is a cramped advertising budget. Another is a bottom tier page rank. These are critical paths to conquer. CPA proposes a solution to some of these hurdles. Understanding that there is power in numbers, cooperative advertising promises to increase marketing spending power for the start-up business. The CPA approach also empowers a new type of clientele that in the past has shown minimal appeal. To the advertising community, the start-up business now has the potential to bring big bucks to the table.

For additional information on CPA, Collective Participation Advertising, visit CPA.

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