SheKnows Debuts “Romancing the Joan” Web Series Starring Joan and Melissa Rivers

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Eighteen Hunks Vie for Joan’s Heart, Can She Find “The One”?

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SheKnows (, a top women’s media platform, debuts the first two of seven webisodes from their exclusive online video series “Romancing the Joan,” starring Joan Rivers, entertainment legend, Emmy® Award winner, host of E!’s “Fashion Police” and co-star of the WEtv’s “Joan and Melissa: Joan Knows Best”. At her side is daughter Melissa Rivers, executive producer of “Fashion Police” and co-star of “Joan Knows Best”, who stars as “Romancing the Joan’s” host and voice of reason.

“Romancing the Joan” parodies “The Bachelorette” as a scripted reality-spoof dating game show that follows 18 male suitors as they compete to win Joan’s heart. Viewers can log onto each week to watch the drama unfold with new episodes going live every Monday throughout September.

In the end, Joan must choose “The One” from the group of handsome young suitors. Red Velvet Randy, Hawaiian Oasis Heath and Crème Brule Jean Pierre, to name a few, are inspired by Renuzit®’s new line up of air fresheners and attempt to seduce Joan with their alluring scents. Viewers will be entertained by the laugh-out-loud interaction between Joan and her suitors, along with outtakes, behind-the-scenes videos, social media quizzes and contests on the “Romancing the Joan” hub.

“We had so much fun doing this video series and it is such an innovative way to present a wonderful product,” Joan Rivers said. “I think we might be the first ones to do something of this nature.”

Tim Owens, SheKnows’ Director of Video, who created and directed “Romancing the Joan,” agrees. “The web series is a first for SheKnows and we are very pleased with the way it came together. Joan and Melissa were remarkable – they are so great to work with and are true professionals. From cast to crew, everyone brought their best to create this one-of-a-kind video series that’s sure to entertain.”

“We are excited to have Joan and Melissa Rivers as part of our campaign. The high production value of the series will not only entertain, but showcases our unique scent variety and encourages sharing among our target [audience],” said Renuzit’s Marketing Director, Jeff Huffman.

Samantha Skey, Chief Revenue Officer of SheKnows, added, “Everything about the show emulates the Renuzit product’s core differentiators and brand equity. This is where branded entertainment can really bring campaigns to life without compromising on program quality. Our SheKnows users respond to branded entertainment experiences. Producing high-quality sponsored content is one of the things SheKnows does best. Making us laugh is what Joan and Melissa do best. Together, it is a perfect marriage that we are excited to share with our community of 40 million viewers.”

Catch all “Romancing the Joan” webisodes and associated content on

About SheKnows

SheKnows, LLC is an award-winning women’s media platform, with a network of over 43 million unique monthly visitors (June 2013 comScore). The SheKnows family of sites range from entertainment and parenting to beauty and food. Our mission is to connect women’s interests in real-time and in real voices, celebrating the everyday “experts among us”. We enable brands to distribute authentic content and integrated advertising at scale to influence preferences and drive purchases. SheKnows operates internationally in Canada, Australia and the United Kingdom, has offices in New York, Los Angeles, and Chicago and is headquartered in Scottsdale, Arizona.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.13 billion and adjusted operating profit of $2.98 billion in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.

For more information:

Amy Nichols
Sr. Director of Marketing & Corporate Communications

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