AthenaInvest Pure Valuation | Profitability - Barron’s Winner

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AthenaInvest Portfolio Utilizing Behavioral Portfolio Management Ranks on Barron's List Two Consecutive Quarters - Four Consecutive Years on PSN Top Guns

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AthenaInvest is proud to announce that the Athena Pure Valuation | Profitability Portfolio received Barron’s recognition once again for delivering quarterly performance in the top 10 Separately Managed Accounts as tracked by Morningstar and Barron’s for the period ending 6/30/2013. The portfolio now has two consecutive quarters of Barron’s performance recognition, also making the top 10 list for quarterly performance for the period ending 3/31/2013.(1)

Athena attributes the portfolio’s performance to its application of Behavioral Portfolio Management, a new investment approach tied to research in the Behavioral Finance arena. Professor Howard and his team employ a patented research process to take advantage of systematic and predictable behavioral mistakes that are inherent in the equity markets. “The popular notion in the marketplace is that people are rational and markets are efficient,” said Dr. Howard, “but in reality, there is an overwhelming presence of emotions involved in investment decisions which creates inefficiencies in the marketplace. Those inefficiencies when systemically analyzed can generate terrific opportunities for superior investment selection and portfolio performance.”

Since its inception in 2002, the portfolio has been focused on generating superior returns using a concentrated equity strategy to generate alpha, typically holding only about 10 U.S. stocks. “We are pleased to see this type of performance recognition and believe the Pure Valuation | Profitability Portfolio is a great demonstration of how Behavioral Portfolio Management can deliver superior returns,” commented Professor C. Thomas Howard, Ph.D., CEO and Director of Research at AthenaInvest. “It’s great to see the short-term performance being recognized, but the real story is the portfolio’s long term performance,” Dr. Howard explained, referencing the portfolio’s remarkable ten-year annualized returns.

Barron’s is not the only recognition that the Pure Valuation | Profitability Portfolio has received. The portfolio has also received “PSN Top Guns“ recognition for top performance in its peer group for four consecutive years within the Informa Investment Solutions PSN manager ranking database, the longest-running investment manager database in North America.(2) This performance has helped AthenaInvest garner industry attention with recent record downloads of Professor Howard’s Behavioral Portfolio Management white paper.

For media inquiries requesting more information on AthenaInvest, please contact Lambert Bunker at 303-809-1367 or Lambert.Bunker(at) For financial professionals requesting more information, please visit or call 1-877-430-5675.

About AthenaInvest Advisors, LLC
AthenaInvest is the industry leader in Behavioral Portfolio Management with a patented research process built on a deep academic foundation developed over 35 years of interaction with leading academics and institutional managers by C. Thomas Howard, Ph.D., CEO and Director of Research. AthenaInvest analyzes persistent and predictive behavioral factors such as endowment asset allocation, portfolio manager consistency and conviction, company management confidence and investor preferences. These behavioral factors are used in all aspects of the portfolio management process to build innovative investment solutions for today’s challenging markets.

1 For more information, please visit

2 For more information, please visit

Headquartered in Greenwood Village, Colorado, AthenaInvest is an SEC Registered Investment Advisor.
Please visit for additional information.
© 2013 by AthenaInvest, Inc. All Rights Reserved
Protected by US Patents 7734526, 8352347 and Singapore Patent 150371.



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Lambert Bunker
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