Fairfax, VA (PRWEB) September 10, 2013
After years of city dwelling and apartment living, interior designer turned product developer Alison McPherson found herself upon a neighborhood nursery in Hoboken, New Jersey. Reintroduced to all things green, McPherson walked out the door with a newfound obsession, indoor gardening. As her plant collection grew, so did her desire for unique planters. From there, Chuckle Farm was born.
An artisan studio producing indoor garden accessories infused with a playful spirit and a modern aesthetic, Chuckle Farm's ceramic planters and planter accents are designed to complement the sculptural splendor of plants, nature’s living art. The company is born of the belief that nature's botanical beauties deserve focal-point status in interior spaces, and its mission is to provide a worthy vessel; to elicit a smile; and to share the joy of living with nature on an intimate scale.
“Living an urbanite lifestyle for several years, I felt a growing disconnect from nature. Discovering indoor gardening brought me countless hours of happiness, digging my hands into the soil (getting the soil all over my kitchen!) and watching the plants grow,” McPherson said. “The idea for Chuckle Farm came about as my solution for finding the perfect planter to create botanically beautiful spaces throughout my home.”
Using her design education and knowledge of bringing high-end products to market, McPherson worked with a Brooklyn ceramicist to help bring her vision to life. Chuckle Farm’s distinctive look brought in the whimsical appeal that she longed to have in her own indoor garden. Items include brightly colored and artfully illustrated planters as well as ceramic origami birds and butterflies, currently available to purchase in the online store.
The whimsical planters and accessories showcase the beauty of the plants as the focal point, acting as complementary vessels. Produced in small batches at an artisan studio in Brooklyn, Chuckle Farm’s pledge is to keep its production within the U.S. to maintain its artisan quality and to minimize its carbon footprint.
The Chuckle Farm brand just launched in August of 2013. The company currently ships within the United States and to Canada, with plans to ship internationally during fall 2013.