Palm Beach Gardens, FL (PRWEB) September 10, 2013
FalkUSA’s new website represents the first stage in the distributor’s overall strategy to introduce the Belgian manufacturer’s cookware to a larger demographic of US consumers. While the brand has historically been sold on a direct-to-consumer basis through website sales, it has enjoyed a loyal following in the United States and is widely recognized as a high-quality handcrafted product throughout the culinary community. The distributor expects to aggressively pursue multi-channel opportunities as well over the coming months.
Continuing with Falk’s tradition of manufacturing 2.5mm professional grade copper cookware, the manufacturer has added its Signature Line to its arsenal. The Signature Line continues the same tradition of quality craftsmanship but is highlighted by sleek, modern stainless steel handles that complement the classic styling of Falk’s professional-grade cooking vessels. “We believe there is strong demand in the United States for high-quality copper cookware with a modern styling and our Signature Line was developed to meet that demand. We’re very excited about the ability to reach out to US customers who are seeking a more modern look in their kitchen without compromising on the quality of handcrafted copper cookware,” said Jan Van Achter, Director of Falk Culinair, N.V.
The Signature Line as well as Falk’s Classical Line are exclusively authorized to be sold in the U.S. at http://www.FalkUSA.com.