Getty Images Fuels Video Ad Industry by Collaborating with Viddyad.com—the World’s First Professional Online Video Ad Creation Tool for SMBs

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Getty Images has joined forces with Viddyad, a disruptive new online video ad creation tool that lets small businesses create their own video ads online in minutes.

http://viddyad.com/
Viddyad is such a simple idea, yet so clever. Now we can create a series of video ad campaigns within budget and have plenty left over to spend with Google AdWords to promote our restaurants with video.

Through this partnership, any business can now instantly access millions of stunning videos or images provided by Getty Images to create a video ad for their business via the cloud.

Local businesses use their video ads (Viddyads) to promote themselves online, on blogs, websites or on video screens at marketing events. Already, small companies from around the globe have started creating video ads online to use as part of their Google AdWords campaign, on their blogs, websites or general advertising.

“When we looked around and saw the high prices for video, then saw the quality of what was possible with Viddyad, we were blown away – Viddyad is easy to use, fast and very affordable," Harry O’Connor, Head of Office, European Parliament, Dublin.

“Viddyad is such a simple idea, yet so clever. Now we can create a series of video ad campaigns within budget and have plenty left over to spend with Google AdWords to promote our restaurants with video." - Tino Fusciardi, owner of Da Mimmo Pizza, Dublin.

The collaboration between Getty Images and Viddyad is a great example of combining cutting edge technology and innovation with premium digital content, to disrupt and lead the video advertising market. It is an industry first: a bold, innovative move that is sure to shake up the fast growing video advertising market.

Getty are able to open new markets via Viddyad to the SMBs who may not have known what to do with stock video without Viddyad.

“Viddyad is democratizing online video advertising for small and medium-sized businesses. Our video ads are free to create and share - you only pay when you want to remove the watermark, download and use in a campaign. That means SMBs can now have their own professional video ads for online marketing and promotions for a tiny fraction of traditional costs," said Grainne Barron, Viddyad CEO and founder.

According to comScore, almost 25 per cent of all online videos viewed are now ads. In 2012, online video ad volume grew 46 per cent, a rate that is continuing throughout 2013. With Viddyad, small and medium-sized businesses can tap into this lucrative market to promote their companies and products with professional video ads, and generate much needed leads for their sales pipelines.

You simply pick the content you want, add text, music and your logo and the video ad is automatically created in seconds. “Everything is automated so no experience is required. By giving our customers access to Getty Images’ vast library of handpicked video clips and images, they know their video ads will always look professional. You can also upload your own content to add a personal twist," said Barron. 

Viddyad saw a gap in the market for an easy to use online video ad creation tool. Whilst developing the technology platform to solve this issue, they also built in access to premium content provided by Getty Images and a social media distribution tool, to create a one-stop shop for online video advertising.

“We’ve taken away the complexity, the risk and the time by building a video ad creation tool that outputs professional video ads in minutes. It’s a fast, easy, low cost way of promoting your business with video. Best of all, it’s all free to try for any business, which means there’s no risk - you only pay to remove the watermark at the end if you want to use it so you can see exactly what you’re getting!”

In three simple steps, businesses can propel their online marketing and advertising efforts to the next level via Viddyad’s professional video ad creation platform, powered by Getty Images.

To sign up for a Viddyad account and create a video advert, please visit http://www.viddyad.com.

About Viddyad
Viddyad was founded by a team of technical, marketing and video production professionals with more than 20 years’ experience in online technology, TV production and digital media.

The team at Viddyad is passionate about creating an easy to use, yet sophisticated, technical video advertising platform that enables businesses around the world to create their own video ads online in minutes. The software is also available to license to large online advertisers.

About Getty Images
Getty Images is a leading creator and distributor of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.

Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.

Visit Getty Images at http://www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. 

Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.

Founder Bio: Grainne Barron
Grainne Barron is a successful media industry professional with experience in film, TV and Internet-based video. She holds an MBA from UCD and is a Business graduate from Fordham University, New York. Grainne is currently CEO & founder of Viddyad. She has been awarded the Image Awards Business Woman of the Year 2012 for the Start Up category, PWC Most Innovative Start Up Winner and was listed in the Top 40 under 40 in Technology by the Irish Independent in October 2012. She is a member of Techpreneurs and the IBEC CEO Forum Group. The Wall Street Journal has recently mentioned her company as one to watch. Grainne is also happy to discuss Viddyad or related matters such as Women in Technology and Entrepreneurship.

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Grainne Barron
Viddyad
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Niamh Foley
@viddyad
since: 03/2012
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