Chicago, IL (PRWEB) September 09, 2013
Marketing solutions company Target Data has launched a product that gives brands the ability to target new pre-movers through display ads as they surf the Internet.
Through a partnership with real time targeting company Netmining, the Target Click product pairs the location of anonymous consumers who have listed their homes for sale with IP addresses and cookies. Marketers can then optimize the targeting of display ads to reach pre-qualified consumers who are in the process of moving.
Target Data, which uses proprietary data collection tools and analytics to identify high-value consumers within days of listing their homes on the market, has traditionally deployed direct mail campaigns based on offline insights. The partnership with Netmining gives marketers the ability to target pre-movers through online channels – without ever knowing customers’ names.
“Target Click will change how brands market to new movers online by delivering only the most relevant customers – people who are actually selling their houses,” said Ross Shelleman, CEO and founder of Target Data. “We’re delivering customers who are ready to buy based on anonymous physical and virtual address matching.”
Netmining will serve dynamic remarketing ads based on that customer’s behavior. Ads adjust in real time and can be activated in sites like Facebook, ensuring that marketers are reaching their customers through the most relevant channels.
“In working with Target Data, we’re saving companies the frustration of waiting to hear from customers who are moving – we’re finding them,” said Christopher Hansen, president of Netmining. “We’re proud to be among the first to use life event marketing to its fullest potential.”
Target Data clients have the option of running direct mail or display ad campaigns, or a combination of both, that can be customized by market. To learn more about Target Data’s mover marketing services, visit http://www.targetdatacorp.com.
About Target Data, Inc.
Target Data is a big data firm that provides an end-to-end platform for integrated mover marketing solutions, powered by the most accurate, timely, and comprehensive pre-mover data available. Working with Target Data, businesses can accurately identify, deeply understand, and rapidly market to the greatest number of pre-movers. Target Data’s customers include hundreds of leading firms in moving and storage, banking, insurance, retail, appliance manufacturing, DIY, and cable MSO systems operators.
About Netmining
Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. We combine our own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. Our Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group M, OMD, Neo@Ogilvy, Universal McCann and iProspect, among others. For more information, please visit netmining.com or follow us on Twitter@netmining.
Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).