Flash Point Teams Up With Ford to Win Top Telly Award for Innovative TV and Social Media Campaign

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Gimme The Gig 2, return of the innovative social media program that brought musicians, Grammy award-winning producers, promotional events and a test drive tour together impacts millions, resulting in a boost in vehicle sales for Ford and Telly Award for the Flash Point marketing team.

It was a great way to tout the new digital technology and functional design in the Ford Focus. -Tom Grill, U.S. Western Ford Market Area Sales and Marketing Manager

Gimme The Gig 2, an integrated social media campaign created by Flash Point Communications and Ford Motor Company has won a Silver award at the 34th Annual Telly Awards.

The innovative program, which brought together the power of social media, aspiring musicians, promotional events and a test drive tour, and the star power of two Grammy award-winning producers, generated 29,811 sales leads, 19,485 test drives, sold over 200 new vehicles, and touched over 22 million people.

“First, we asked aspiring bands to submit a demo track,” said Scott Empringham, CEO of Flash Point. “We received hundreds of entries from around the country.”

“Then, an actual recording studio was created in the back of a Ford Focus designed by 'Mad' Mike Martin of TV’s Pimp My Ride,” said Empringham. The Ford Focus Recording Studio toured events and festivals all across the Western U.S. generating publicity and customer visits.

“It was a great way to tout the new digital technology and functional design in the Ford Focus,” said Tom Grill, U.S. Western Ford Market Area Sales and Marketing Manager.

Ultimately, the competition was judged by Don Was, a nine-time Grammy award-winning producer and President of Blue Note Records; and Krish Sharma, a Grammy award-winning engineer whose credits include the Rolling Stones and Poison.

The winning band got to record with Was and Sharma using the Ford Focus Recording Studio. The sessions were then taped by KTLA in Los Angeles, and featured in three one-hour specials.

“We talked to several digital marketing companies before picking Flash Point for this campaign,” said Grill, “But as you can see by the breadth of this program, you need a really capable partner. Scott and his team always sweat the details, and they deliver.”

For over twelve years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://flashpointcommunications.com.

The Telly Awards, founded in 1979, honor the very best in online film and video. They are judged by a prestigious panel of over five-hundred industry professionals, all former winners. Less than 10% of entries are chosen as winners of the competition’s highest honor—the Silver Telly.

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