'Our mission is to provide technicians the best of both worlds — a matching sensor and time-saving installation,' said Phil Hutchens, VP - Engine Management Marketing, SMP
Long Island City, NY (PRWEB) September 10, 2013
Standard Motor Products selected the award-winning creative team at TFI Envision to reposition the Standard Clone-able TPMS brand to clearly demonstrate the superior matching capabilities of their product and deliver that message via an integrated campaign. “Our mission is to provide technicians the best of both worlds — a matching sensor and time-saving installation,” said Phil Hutchens, VP - Engine Management Marketing, SMP, on Counterman.com
DIY (do-it-yourself) consumers, countermen and technicians appreciate the value of having TPMS sensors that match fit, form and function of the OEM (original equipment manufacturer), but with Standard Brand TPMS they were able to get all of these plus the ability to clone the original OEM sensor. This insight drove TFI Envision to create the “Right Match” campaign for Standard’s TPMS line. The “Right Match” campaign simplified the brand’s key point of difference and positioned the brand as the right choice when replacing a TPMS.
The “Right Match” campaign breaks through the clutter and technical jargon of the automotive aftermarket to deliver an easy-to-understand message that drives home the value of choosing a TPMS for more than just a fit and functional benefit. The campaign uses visual metaphor in the ads, such as two sheep, one cloned with duck feet to simplify the point of difference.
The “Right Match” campaign is being distributed via print, digital media (including rich media and banner ads) in multiple publications including Babcox media, Motor Age and Modern Tire, as well as via social media.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.