G&A Marketing’s Matt Baker to Be Featured Speaker at Used Vehicle Retailing Convention, Used Car University

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Presentation Titled: Moving the Online Customer to the Showroom

I often describe our program as leveraging fundamental sales techniques with the new technology.

In the age of internet, transparent comparison data, and consumers shopping for cars from their couch, dealers are challenged with strategies to bring the customer into the store. While finding and converting quality leads these days may seem tough, G&A Marketing has devised a way to simplify this task.

Utilizing a combination of touch points and sale strategies, G&A Marketing’s exclusive marketing techniques offer dealers the opportunity to capitalize on sales prospects where other programs leave off. “I often describe our program as leveraging fundamental sales techniques with the new technology,” explained Matt Baker, Vice President of G&A Marketing, “Consumers still like to touch, feel and drive their cars before they make a purchase. Our strategy allows the consumer do to the research on their couch, but then prompts them to visit the store.” To help ensure sales conversion rates stay elevated, G&A leverages techniques which add urgency to dealer’s offers. “Our strategies help to increase the dealer’s closing percentage by providing information to convince customers that the dealer’s offer is worth taking advantage of,” stated Baker.

In addition to offer urgency, G&A’s strategies give dealers more predictable traffic flow by encouraging customers to set appointments. Baker describes, “Our program gives dealers peace-of-mind as well as valuable information. With access to customer pre-appointment survey answers, phone numbers and email addresses, dealers can beef up their dealership’s database in no time.” Customer appointments are staggered every 15 minutes to ensure traffic stays steady, while email reminders are automatically mailed to ensure optimal turn out. “Today’s tough economy leaves little room for error when it comes to effectively generating and nurturing sales leads,” stated Baker, “This is why G&A developed an integrated marketing solution that increases lead quality and the return on the dealer’s lead generation investment.”

For more information on the Used Vehicle Retailing Convention, or how you can take advantage of GA’s sales techniques before your next campaign, contact G&A Marketing VP, Matt Baker, at 800.688.1370 or at mbaker(at)gamarketing(dot)com. You can also visit G&A Marketing 24/7 on the web at http://www.gamarketing.com.

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Aileen Crass
GA Marketing
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