New York, New York (PRWEB) September 09, 2013
Ideal Media, the Internet's premier content discovery network, was featured in a September 6th, 2013 TechCrunch story about the company's innovative and custom advertising solutions for advertisers.
The article, written by Anthony Ha, discussed how Ideal Media plans to custom-tailor integrations and offer one-on-one complementary consultations to its platform's advertisers. The article also featured commentary from Ideal Media Director of Sales, Matthew Mosk.
"Many brands are just realizing that web users are ignoring display ads and becoming aware of the value of a more subtle and nuanced approach, Content Marketing. Also, web users are becoming so savvy that they become super frustrated when they click on a link that they think is a story, but ultimately leads them to a blatant ad (which happens on some Content Discovery Networks). Ideal Media is bridging that gap," says Mosk.
Mosk also notes that Ideal Media will be able to create content that is interesting and relevant, which the company plans to accomplish through customized, native integrations that will vary from site to site.
The article also notes that Ideal Media was founded by Eder Holguin, whose past roles include executive positions at several award-winning marketing and media firms. It's noted that Ideal Media is personally funded by Eder Holguin, as well as friends and family.
About Eder Holguin
Eder Holguin, who has a lengthy resume in the Online Marketing Industry, served as CRO at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing as well as CRO at Integrate. Eder has been a serial entrepreneur, founding many companies including OnDemand Research and Iron Traffic. Eder has been nominated as one of 2013’s 40 Under 40 Rising Stars by the Hispanic Coalition of NY as well as been featured as a Trendsetter by Latin Trends Magazine.
About Ideal Media
Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through interactive channels; allowing advertisers to speak directly to their target market.
Eder will be speaking at ad:tech London on September 11th, in correspondence with the launch. Eder and Ideal Media are represented by Silver Visibility, an international public relations firm.
Mr. Holguin is available for media appearances, interviews and speaking engagements by contacting trent(at)silvervisibility(dot)com.