Datonics Partners with SiteScout on Behavioral Ad Targeting

SiteScout’s self-serve RTB platform offers Datonics data to precisely target consumers.

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New York, NY (PRWEB) September 19, 2013

Datonics, the Internet's leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data, has partnered with SiteScout, the world's leading self-serve media buying platform. The partnership will allow marketers to precisely target potential customers using Datonics’ proprietary data points through SiteScout’s global real-time bidding (RTB) platform.

Datonics’ data includes more than 350 pre-packaged segments, and is based on more than 180 million monthly unique users searching for various products and services. By utilizing this data, marketers can engage directly with the audiences that are most likely to respond to their offering.

“We are excited to be working with SiteScout to provide its thousands of advertisers access to our unique and proprietary search, purchase-intent, and life-stage data segments, as well as an unlimited number of custom keyword-derived segments,” said Michael Benedek, CEO of Datonics. “Data is a key differentiator in digital advertising. Datonics builds high-performing, proprietary data sets and we look forward to helping SiteScout’s advertisers maximize the performance of their campaigns.”

SiteScout provides access to more than 21 billion display ad impressions every day, on the web and on mobile devices. Integrated with all major supply-side platforms, SiteScout’s self-serve interface offers unparalleled transparency, granularity and control to thousands of marketers. Through this partnership, SiteScout’s customers can now select Datonics data segments when creating campaigns, including the option to purchase multiple pre-packaged segments.

“SiteScout has always been about empowering marketers, agencies and advertisers, with an accessible programmatic ad buying platform. By integrating Datonics data into our platform, we offer the ability to more precisely target ads, thereby providing better performance,” said Paul Mokbel, SiteScout Founder and CEO. “We’re excited to work with Datonics and make their proprietary data available to our clients.”

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About Datonics
Datonics is the Internet's leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data. Datonics' 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com.

About SiteScout
SiteScout is the world’s leading self-serve platform for buying banner ads on the web and on mobile devices. The company’s powerful, easy-to-use platform and transparent, real-time bidding and reporting empowers advertisers of all sizes to take full control of their marketing campaigns. With a low minimum deposit, and the ability to sign up within minutes, advertisers can test the platform with virtually no risk or commitments. For more information, or to get started with SiteScout today, visit http://www.SiteScout.com.


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