I used crowdfunding to make my idea into a reality, but just because I had launched a successful product did not mean that I had a sustainable business. Working with The Grommet helped to make the business behind the tool a success.
Somerville, MA (PRWEB) September 10, 2013
The Grommet, a product launch platform for unique and undiscovered products, has partnered with mechanical engineer, Nate Barr, to officially launch PocketMonkey by Zootility Tools: an ultra-thin, 12-use multi tool. This clever tool is made in the U.S.A. of stainless steel that’s been heat treated to four times the strength. Typical uses include a screwdriver, hex wrench, bottle opener and orange peeler. Tiny yet advantageous, this loaded instrument was even designed specifically to be TSA compliant, a unique quality when it comes to wallet tools. Barr had the initial concept for the product and utilized crowdfunding to get started. He then turned to The Grommet to provide the amplification and audience needed to tell the story behind his product.
Unsatisfied with the surplus of insufficient and bulky products currently on the market, Barr set out to produce a device that rivals all others in utility. Taking advantage of crowdfunding platform Kickstarter, Barr raised over six times his original ask to start the manufacturing process. The Grommet discovered PocketMonkey during his campaign and knew it would be a strong Grommet as an ultimate problem solver for an inexpensive price.
Joanne Domeniconi, Co-Founder and Chief Discovery Officer at The Grommet, says, “PocketMonkey is the ultimate Grommet because it’s the whole package. It’s a problem solver that’s made right here in the U.S. and we are proud to be one of the first places to launch it into the world.”
Nate Barr, creator of PocketMonkey, is equally excited to be officially launching his product on The Grommet. “I used crowdfunding to make my idea into reality, but just because I had launched a successful product did not mean that I had a sustainable business. Working with The Grommet has helped to make the business behind the tool a success. Our launch on The Grommet generated a lot of buzz and several new business opportunities,” says Barr.
PocketMonkey is available on thegrommet.com for $12.95 per set.
About The Grommet:
Founded in 2008, The Grommet is a curated online marketplace and product launch platform for undiscovered products that's reshaping the way people fundamentally launch, discover, share, influence and buy products online. Its mission is rooted in the philosophy of Citizen Commerce™, a movement that enables product purchases that express powerful contemporary values around sustainability, quality, technology and social enterprise. Since its founding, The Grommet has grown into a trusted and influential source for launching new products, having been among the very first to discover Fitbit, Soda Stream and Bananagrams, and making them into household names. To learn more about The Grommet's products and mission visit the website at http://www.thegrommet.com and CEO Jules Pieri's blog at http://jules.thegrommet.com/. You can also follow them on Twitter, Instagram and Pinterest and Facebook and watch their videos on their YouTube channel.
About Zootility Tools:
PocketMonkey is a minimalist multitool for your wallet. As a stainless steel credit card incorporating 12 tools, it is easy to carry and handy. The product first launched on crowd-funding site Kickstarter.com with 2,000 backers. It has since launched creator Nate Barr into the business of making similar utility tools under the brand Zootility Tools. Barr is a mechanical engineer and web designer who likes to build things. His tool is now sold in over 75 retail stores and has been positively reviewed in national publications such as Outside Magazine, Real Simple Magazine, and The Boston Herald.