American Lighting Association’s Annual Conference Focuses to Mobilize Industry Momentum

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The American Lighting Association (ALA) will host this year’s Annual Conference in Lost Pines, Texas on September 22-24 at the Hyatt Regency Lost Pines Resort & Spa. This year’s ALA Conference promises to be host to a record number of attendees as well as maintain the customary seminars and influential speakers on topics ranging from social media to LED lighting as well as plenty of opportunities to network with industry professionals.

2013 ALA Annual Conference
This year’s ALA Annual Conference will be filled with new ideas, information and prospects to make new contacts within the industry.

According to, Marty P. Allen, Chair 2013 Annual Conference Committee, this year’s conference will be filled with “how-to” seminars, professional advice, inspiring speakers and essential networking opportunities.

Because of some outstanding evaluation scores, ALA is bringing back two “ALA All-Star” keynote speakers from both the 2011 and 2012 ALA Annual Conference; John Schallert and Shari Harlety.

John Schallert delivered a wonderful keynote presentation at the 2011 ALA Annual Conference and will present this year’s on the topic on – Business Reinvention: The New Normal for Every Business on Monday, September, 23. He will focus on “how business reinvention is critical for both large and small-business survival and the most profitable strategy for any entrepreneur today.”

Shari Harley, who spoke at last year’s ALA Conference, will give the keynote presentation – Sell More, Grow Your Client Base and Make More Money on Tuesday, September 24. During her presentation, she will “discuss how attendees can invest their business development time and money in activities that produce the greatest results”.

Other 2013 Conference speakers and seminar leaders include:

  •     Mariano Figueiro – Lighting For the Boomer Generation
  •     Bruce Paul – Pre-Conference CLC Course – Designing and Selling Landscape Lighting with Passion
  •     Crystal Vilkaitis – Proven Retailer Success Using Social Media: How They Did It and How You Can, Too
  •     Nick Senofsky – Navigating the Maze of LED Dimming
  •     Ronald G. Wainwright, Jr. – Tax Changes and Updates for the Manufacturers’ Rep
  •     Jim McCann – Take Your Showroom from Surviving to Thriving

These are just a select few of the many professionals set to speak and lead in some of the most educational and effective seminars set for this year’s ALA Conference.

Along with the keynote speakers and seminars, awards will be handed out – Pillar of the Industry Awards which recognizes up to three ALA members for their exceptional and meaningful service to advance the lighting industry; ALA’s Lighting Hall of Fame was recognized in 2000 and “is presented to individuals who have provided a lifetime of exceptional devotion to the industry, as well as to the ALA,” according to This year, John McKiernan, vice chairman of Lutron Electronics Company, will be inducted.

The ALA Annual Conference is also host to many exhibitors who will display novel products for the year – some of those popular manufacturer’s include AFX Lighting, Crystorama Lighting, Dolan Designs, EGLO Lighting, Fanimation, Emerson Fans, Kichler Lighting, Philips Luminaires and so much more.

This year’s ALA Annual Conference will be filled with new ideas, information and prospects to make new contacts within the industry. According to, ALA’s 2013 goal is the mobilize industry momentum; this goal’s objectives include promoting the importance of lighting consumers, educating ALA members through relevant lighting training and providing unmatched networking and volunteering opportunities to ALA members – with just these select points, in a long list of objectives ALA is trying to accomplish this year, it is no wonder the 2013 ALA Annual Conference is focused on rallying the energy and thrust of the lighting industry.

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Danielle Littman

Nancy Wolens
Littman Bros Lighting
847-524-9250 9007
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Littman Bros. Lighting

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