It's time to provide clients targeted access to this highly valuable segment of the biotech industry.
Dallas, TX (PRWEB) September 17, 2013
BioNews Texas, a web property of BioNews Services LLC in Dallas, Texas, recently announced the official launch of their new, feature-rich website, which is designed to give industry direct access to the Texas biotech and life sciences sectors.
The new site, which integrates a custom, cutting-edge design; interactive features; and new channels for engaging users, constitutes the company’s first major roll-out designed to give companies, research institutions, health organizations, and research and biotech business professionals direct access to a wide range of new advertising and promotional channels, all designed to tap into Texas’ burgeoning biotech sector.
“The first six months of BioNews Texas has been all about building a targeted audience, honing our coverage of Texas biotech, and making inroads with the influencers in our sector,” BioNews Texas President and Publisher Chris Comish recently explained. “In these first six months, we’ve made tremendous strides in establishing ourselves within the news space, as well as the Texas Biotech sector. Now it’s time to provide clients targeted access to this highly valuable segment of the biotech industry.”
Indeed, BioNews Texas has managed to achieve impressive results in garnering targeted traffic to their site, having been accepted into Google’s exclusive news aggregate, as well as having articles cited and linked to on major media movers such as FierceBiotechIT, Gizmodo, Glassdoor, CDC, CNET, The Drudge Report and The Huffington Post.
New Promotional Features for The Industry
Since BioNews Texas is a B2B-oriented digital media site, the aim of the new design was to introduce features that would allow companies, institutions, and professionals within the Texas biotech sector to connect and learn more about what’s happening in this burgeoning industry their home state. As a result, the new version of the website combines BioNews Texas’ comprehensive Texas biotech news and events coverage and company database with targeted job-placements, feature-rich premium company profiles, and high-impact ad placements that help build brand awareness and lead generations for anyone looking to gain access to the Texas biotech sector.
The following are a few of the site’s new advertising and promotional opportunities for businesses and individuals:
Targeted Banner Ads:
Banner ad placements on BioNews Texas deliver high-profile exposure for brands, products, and services. No other biotech-related news site targets more traffic from the Texas biotech demographic than BioNews Texas. Because of this, advertising on BioNews Texas is a strategic and high ROI choice for businesses in the biotech sector – even those who do not traditionally advertise in the digital domain.
Sponsored News Widget:
Texas biotech companies that generate a steady stream of news can draw more attention to their latest accomplishments via BioNews Texas’ Sponsored News widget. Similar to a banner ad, the Sponsored News widget aggregates all of a company’s latest news and presents it in the sidebar on every page of the BioNews Texas website. It’s a high-visibility feature that drives quality readership and attention to articles about an organization.
BioNews Texas maintains a large database of basic company profiles of all the top Texas biotech companies. Companies in turn can upgrade their basic company summary to a Premium Profile, which offers a feature-rich “micro-site” design and layout that brings together a comprehensive presentation of company’s latest news and information.
Premium profiles are search engine optimized (SEO) for high visibility on Google, Bing, and Yahoo, and are ideal for Texas biotech startups who still lack the resources to build a sophisticated website on their own, as well as established businesses looking to capture the attention of Texas biotech influencers and stakeholders who frequent our website daily.
No digital news publication on the web today combines daily, comprehensive news coverage of the Texas biotech sector with the latest Texas biotech jobs. BioNews Texas’ unique content models allows us to target jobs so that they appear alongside relevant news and content throughout our website.
If a Texas biotech organization is looking to fill key jobs, the BioNews Texas job board serves job listings to targeted Texas biotech-based traffic throughout the web property.
In addition to these features, BioNews Texas also plans on rolling out additional features, such as Service Provider List & Profiles, Site, Page & Report Sponsorship, and Newsletter & E-Mail Blast Advertising & Sponsorship.
Texas-based organizations interested in advertising on BioNews Texas can access the website’s Advertising page for additional information, or contact the company directly.
Press inquiries contact: Mike Nace, Chief Content Officer – mike.nace(at)bionews-tx(dot)com