Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Placecast Unveils PlaceAd®, Mobile Advertising’s First Location-based DSP
  • USA - English


News provided by

VSC Consulting

Sep 10, 2013, 10:30 ET

Share this article

Share toX

Share this article

Share toX


PlaceAd is hitting a sweet-spot in the advertiser market and provides a timely solution for the pain points in reaching mobile audiences locally.

Post this

SAN FRANCISCO, CA (PRWEB) September 10, 2013 -- With over $7 billion in ad dollars shifting to mobile in 2013, advertisers are increasingly looking for ways to generate and measure real-world purchases via mobile marketing. Until today, a major pain point for these advertisers has been the inability to execute a location-based display advertising buy that reaches a large number of mobile consumers with consolidated campaign reporting down to the individual store level. Today, Placecast, the leader in the location-based mobile marketing space, is announcing the launch of a new platform that solves this problem: PlaceAd.

With the launch of PlaceAd, the company is making it easier than ever before for media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type / operating system, time of day, and weather.

PlaceAd is a demand-side platform (DSP) built uniquely to maximize the value of location-based inventory on mobile. PlaceAd’s programmatic buying tools, analytics and included dynamic rich media engine are optimized for location-based campaigns. Placecast’s decision engine automatically optimizes campaign performance, and has been refined over four years, thousands of location-based campaigns and millions of geofences created. By employing Placecast’s patented technology, PlaceAd can manage geotargeted campaigns based on the quality of the location data across billions of impressions with integrated reporting and store-level analytics.

Placecast is also announcing partnerships with some of the largest ad exchanges and SSPs, including MoPub, PubMatic, and Smaato. With these key partnerships in place, Placecast can provide substantial reach for brands across thousands of mobile publishers and billions of monthly impressions.

PlaceAd leverages Placecast’s seven year track record of delivering location-based campaigns for over 300 of the world’s largest brands including Starbucks, L’Oreal, Kiehl’s, Pizza Hut, HP, Subway, and SC Johnson. According to industry estimates, as much as 40 percent of mobile advertising campaigns in categories like consumer packaged goods (CPG) use location-based targeting.

"Mobile advertising, location and real-time bidding are the key ways to reach consumers today, and ad agencies can’t get enough of them,” says Karsten Weide, Program Vice President, Media & Entertainment, at IDC. “PlaceAd is hitting a sweet-spot in the advertiser market and provides a timely solution for the pain points in reaching mobile audiences locally.”

Besides access to many different sources of ad inventory, media buyers also get comprehensive location-based reporting down to the most granular level, including heatmaps that provide a visual illustration of the intensity of impressions and engagement by targeted locations.

Key features of PlaceAd include:

• Reach across thousands of safe mobile publishers for location-based mobile display inventory: Via partnerships with MoPub, PubMatic, and Smaato
• Transparency on publishers where campaigns run
• Real-time bidding: The ability to price and deliver on a per-impression basis in real-time; IAB OpenRTB 2.1 spec compliant
• Machine Learning and Optimization: Placecast’s decision engine optimizes campaign performance based on activity across placements and publishers to maximize performance.
• Dynamic Creative: Clients can change elements in the ad based on location, time of day, or other info on the consumer
• Store-level analytics and reporting: Consolidated campaign reporting shows deliveries, clicks, and other actions across different inventory down to the individual store location. Heatmaps can be used to see campaign activity near targeted areas.
• Geotargeting using both proximity geofencing and metro-level data.
• Audience targeting though a number of methods:
­ Contextual targeting based on content
­ Place profiles
­ 3rd party audience data
• Third Party Ad Serving Support: Agencies can track their campaign data in DoubleClick for Advertisers or Atlas

“PlaceAd is the latest addition in our toolset that makes it easier for advertisers and agencies to buy location-based mobile campaigns,” said Alistair Goodman, CEO of Placecast. “This new offering combines years of geofence marketing expertise with great tools and analytics, that together reduce the friction in buying location-based mobile advertising campaigns at scale.”

To learn more about PlaceAd, please visit http://www.placecast.net/placead

About Placecast

Placecast is the world’s leading provider of location-based marketing programs for advertisers, mobile operators and payments companies. The company’s ShopAlerts geofence marketing platform is specifically designed to use digital marketing on mobile devices to drive consumers into physical stores. PlaceAd is the industry’s first location-based mobile DSP, combining the precision of programmatic buying and geotargeting, the reach of billions of impressions from across the mobile display ecosystem for advertisers, and measurability down to the individual store level. Brands such as Starbucks, L’Oreal, Subway, Pizza Hut, Kmart, HP, Chico’s White House Black Market, Kiehl’s, and SC Johnson have all run location-based campaigns on Placecast’s platform.

Placecast is backed by ONSET Ventures Quatrex Capital, and Voyager Capital.

Media Contact for Placecast:

Rachael Himsel
rachael(at)vscpr(dot)com
415.677.9125 x 257

Rachael Himsel, VSC Consulting, http://vscconsulting.com/mocospace, +1 8123613558, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.