BreakFront Announces New Client Universal Forest Products

Universal Forest Products takes on BreakFront’s Equilibrium Operational Management Software to streamline all aspects of operations.

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Equilibrium software for cabinet industry
Universal Forest Products is taking big steps to better the overall experience for their clients.

(PRWEB) September 11, 2013

BreakFront announced last week that they have added Universal Forest Products to their client roster. Universal Forest Products, a leading manufacturer and distributor of wood and wood-alternative products, has chosen to use BreakFront’s Equilibrium Operational Management Software to streamline their operation and improve their customer experience.

Equilibrium, an award-winning kitchen and bath industry software solution, was designed to assist dealers and remodelers with quicker and more accurate quoting, purchasing, scheduling and management of all areas of their operations. Universal Forest Products will specifically benefit from streamlining the multi-family and commercial quoting, ordering and scheduling process. Additional benefits include electronic ordering, increased visibility and ability for their sales team to be mobile.

“Universal Forest Products is taking big steps to better the overall experience for their clients. Clients today expect more from businesses – and those companies who embrace newer technologies get an enormous leg up on competitors still held back with the limitations of custom-built software," said Chris Mele, CEO of BreakFront. "Universal Forest Products can now take advantage of Equilibrium’s advanced capabilities and quickly gather more market share.”

Today, BreakFront manages approximately half a billion dollars in annual revenue via its Equilibrium platform. Since 2012, they have grown by more than 45%, adding customers of all sizes. BreakFront now serves dealers, full-service remodelers, lumber yards, home building supply companies and cabinet manufacturer.

Breakfront’s Equilibrium software will soon help customers manage over 1 billion dollars in sales revenue. “Our industry has historically been slow to adopt software solutions. But now we are seeing more and more businesses willing to improve their operations and make things easy for their customers again,” said Mele.

Equilibrium software is web-based and integrates with both design and accounting programs. A recent update included a new catalog creator tool and dozens of additional new features. You can find more information on Equilibrium and how it can help dealers and remodelers capture more profits, here.

About Universal Forest Products
Universal Forest Products is the nation's leading manufacturer and distributor of wood and wood-alternative products to the retail building materials, industrial packaging/components, manufactured housing, residential construction and commercial construction & concrete forming markets.

About BreakFront
Since its startup in 1997, BreakFront (formerly CompanionCabinet Software, LLC) has been dedicated to helping cabinet dealers, remodelers and other industry professionals to market, sell and operate efficiently. Along with Equilibrium software, they created an industry specific selling process called the 4M Sales Process (part of their Spectrum solution), an industry specific marketing solution called Momentum, and other free learning resources.


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