Wise entrepreneurs describe, delight, and duplicate their key customers.
Daytona Beach, FL (PRWEB) September 11, 2013
Key's first tip is to start and end a voicemail message with contact information. He also recommends providing context, not asking questions, and being brief, enthusiastic, and professional. Finally, keep calling from the same number until a response is received.
Kruger declares, "The key to profits is to focus on key customers. Be sure to describe, delight, and duplicate them. Offer key customers what they treasure and price these products and services as they value them." Her final tips are to promote with empathy and to reward key customers, not complainers.
Key customers are the most profitable 20% of the customers. The 80/20 rule predicts that they will generate 80% of the profits. Scientists confirm that key customers will be 16 times more profitable than other customers.
Wise entrepreneurs focus on these key customers and target similar prospects. Since they usually want the same products and services, key prospects often become key customers. A business increases its profits when more profitable customers replace less profitable customers.
An Aesop fable inspires entrepreneurs and business owners to focus on top quality customers. A fable about a lioness and a vixen conveys that “quality, not quantity counts.” This rule is the foundation of Kruger's upcoming book, “Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs.” All twelve of Aesop’s Rules are posted on her website, BetsyKruger.com. Aesop’s fables inspire entrepreneurs to create action plans for their business.
Kruger is a published author. Business Expert Press published “Top Market Strategy: Applying the 80/20 Rule” in 2011. Marketing professors around the world are adopting her book for their marketing classes. Barry Silverstein praises her college supplement as a “profit-generating tool.”
In summary, BetsyKruger.com provides marketing tips to entrepreneurs and small business owners. Her upcoming book, "Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs" coaches them to create action plans that will spark their profits.
Dr. Betsy Kruger – speaker, coach and author – is the founder of Strategic Power, an A+ rated company with the Better Business Bureau. She has over fifteen years of experience in leading marketing research projects for a variety of corporate clients. Betsy has taught marketing for over ten years at the Thunderbird School of Global Management and other business schools.
She has coached thousands of start-up entrepreneurs to be successful. Her coaching, writing, and speaking are helping entrepreneurs around the world. Betsy has been a guest on many syndicated radio shows. She will gladly customize her ideas for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.