The data, which was compiled by IMRG and CapGemini also demonstrated that there was a dramatic rise in “click and collect” sales in the second quarter of 2013.
(PRWEB UK) 10 September 2013
The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 6th September in Econsultancy, shows that sales completed using mobile devices accounted for 23.2% of total e commerce sales, having doubled over the past year. The data, which was compiled by IMRG and CapGemini also demonstrated that there was a dramatic rise in “click and collect” sales in the second quarter of 2013, reaching a record high of 16% of online sales for multichannel retailers. This equates to an annual growth of 33%, up from 12% in the same period last year.
Offering mobile optimisation services to clients of all industries, the team at Absolute Digital Media were naturally interested by the recent statistics. Closely pursuing all industry updates and developments, a representative from the firm was prompted to give their views on the growth of the mobile trend.
“The fact that mobile commerce sales have doubled over the past year suggests a significant impact on the ecommerce industry. These figures will largely be due to the increasing adoption of smartphones but also thanks to online retailers paying more attention to the mobile experience. However, there are still too many businesses ignoring this trend, and thus missing out on potential business. Our advice would be to consider the impact that mobile apps development and site optimisation could have on your sales and enquiries.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and desktop and mobile web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.