Comparison of White Label Providers in the Binary Options Industry

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According to a new independent study by industry experts MaestroFinance among the leading providers in the Binary Options industry (Tradologic, SpotOption, Tech Financials, Hello Binary, Trade Smarter, Markets Pulse), results show that a new White Label program was born.

This comparison was based on quantitative analyses (e.g. Do the companies provide marketing services to their White Labels?) and qualitative analyses such as, the degree of flexibility provided by the CRM. Providers were evaluated using the following fifteen parameters: Risk Management, Market Data Feeds, Sales Team, Retention Team, Customer Support, Fraud Prevention, Payment Processing, Technical Support, Marketing Services, Affiliation Services, CRM Flexibility, Web Mobile Application, CMS, Degree of Independence from the White Label, and Privacy of Customer Data (for the White Label).

As a result of the industry comparison on White Label providers it is observed that all of them (except Hello Binary) lost points in additional services, such as Sales, Marketing and Affiliates because they do not provide them, even though most of the platforms offer relevant optimizations in their software. The provision of these services enables any broker to ensure a faster and improved exposure and a higher ROI, rather than investing on a call center and probably outsourcing the Marketing.

On the other hand, all providers are similar in terms of Fraud Prevention, Technical Support, and Mobile Web Application. According to the study, Tradologic offers the largest variety of Market Data Feeds of all providers. In terms of Risk Management, most all of the platforms provide a wide range of tools and all offer exceptional interface modules, Hello Binary is the only one who gives a substantial control of Risk Management to the White Labels, which is an advantage for any broker.

All of the providers included in the survey offer payment processing services, mainly through a third-party processing companies hence the quality can vary depending on the provider and the service used. Unlike the other providers in the Binary Options industry, Hello Binary offers the option of mutual account to expedite and simplify processing, making it much easier on the broker. Additionally, Hello Binary are showing the strongest position on CMS and privacy for customer data, allowing the broker to be fully independent and private.

In summary, the market study shows that Hello Binary offers the most advanced Binary Options technology available on the market today with a suite of services. They have the most complete platform package available today and seem determined to maintain their place as a competitive binary software provider in the industry.

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Michael Bailey

Michael Bailey
since: 09/2013
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