TV Chef Mareya Ibrahim, inventor of Eat Cleaner food wash, Shares Savvy 7 Simple Tips on How to Eat Cleaner for National Food Safety Month

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September is National Food Safety Month, and with food safety policy changing globally in 2014, there is no better time than the present to learn how to stay safe in the kitchen.

Mareya Ibrahim, Eat Cleaner Food Wash Inventor and Celebrity Chef

According to TV chef Mareya Ibrahim, "Washing produce thoroughly is just one way to maintain food safety for consumers."

Luckily, Mareya Ibrahim, The Fit Foody, TV chef and food safety expert, has created the ‘Savvy 7’ simple tips to protect your plate. “These 7 quick and easy tips will make a world of difference in what you and your family eats, your household health, and how you feel,” states Chef Mareya. One of the 7 steps is to give your produce a real wash with the product she invented, Eat Cleaner produce wash.

Additionally, the increased risk with imported food makes it even more important to be informed and keep our plates clean and bodies healthy.

Food-borne illnesses are a growing problem in the United States, with 1 in 6 Americans becoming sick from them every year. Out of those, 128,000 are hospitalized and 3,000 die of foodborne diseases. Stories of E. coli in spinach and contaminated cantaloupe are enough to make anyone shudder.

The Savvy 7 are:

1) Shop with your eyes wide open.
This means reading labels, becoming knowledgeable about product ingredients and knowing how meats and dairy products should be stored to avoid them going bad. Another thing to look out for: “Avoid any cans or packages that are dented, opened or leaking. Also, make sure to check expiration dates and avoid buying perishables too close to expiration,” says Ibrahim.

2) Pick your produce wisely.
The most important rule is to “Never, ever, ever ‘sample’ unwashed’ produce at the store or farmers market. Often items like berries are picked and packed right in the field and are not even rinsed. They could be seething with bacteria and potential contaminants,” says Ibrahim. Produce travels an average of 1,500 miles and passes through “over 20 sets of hands from field to fork,” says Ibrahim, so try to buy produce grown closer to home, as that may decrease the risk for contamination.

3) Remember the CSCC’s of food safety from the USDA:

  • Clean food as well as everything coming into contact with food before and after use, from hands to knives to cutting boards.
  • Separate uncooked meat from everything else to avoid cross-contamination, and don’t replace cooked meat onto the platter that held it raw.
  • Cook meat, eggs and poultry thoroughly, using a meat thermometer to check temperature.
  • Chill leftovers promptly, as bacteria grows quickly at room temperature.

4) Give your fruit and veggies a real wash.
Along with pesticides, many fruits and vegetables are also coated in wax to help it hold up to long journeys. Pesticides, wax and dirt should be thoroughly scrubbed or soaked off produce, which includes organic produce. Opinions differ on the best way to clean fruits and veggies, but at least do something to clean off harmful pesticides. As the founder of Eat Cleaner, a lab-proven and effective fruit and vegetable wash which also comes in a wipe and spray form, Ibrahim is a big believer in thoroughly cleaning produce. “You have to think, what else do we ‘clean’ with water alone?” she says. Her Eat Cleaner product may be a good choice because it also extends produce shelf life and is sold as handy on-the-go wipes and granulated powder. Ibrahim advises, “Just remember these 4 simple steps: Spray, soak, rinse, dry.” Eat Cleaner is available on an eStore at shop.eatcleaner.com, developed by DNA Response, a multi-channel commerce company.

5) Don’t let your fowl go foul.
There’s something called ‘fecal soup‘ that is created when birds are slaughtered and soak in a salt bath, which often makes it to the package. Clean birds carefully to remove this, as not to splash water which could transmit Salmonella and other pathogens. Rewash hands after touching uncooked meat and, Ibrahim says, “Keep uncooked poultry, meat, and seafood wrapped in plastic bags or in a container in the fridge to prevent leakage of juices and liquids.”

6) Select your seafood safely.
“Avoid purchasing pre-cooked seafood if they are in a case next to uncooked seafood. The potential for cross contamination is too high. If you must, ask your handler to put on a fresh pair of gloves,” says Ibrahim. Trust your nose, and reject any seafood that smells suspicious. Also, choose wild caught seafood over farm raised. A big surge of the available seafood is being raised in closed quarters that can spread disease and bacteria more rampantly than line caught counterparts.

7) Chill out.
Heat can become a breeding ground for bacteria where they can grow exponentially in just minutes. When it comes to perishables like meat, dairy and fresh fruit + veggies. If you’re not taking a direct route home from the grocery, tote your own insulated grocery bags or coolers to help keep your bundles from going bad. If you’re planning a picnic or barbecue away from home, make sure to pack plenty of ice. Perishable food should never sit out for more than two hours and if the temperature is above 90°F, one hour is the max. Don’t let food horror stories make you shun the supermarket. Knowing correct selection and handling tips goes a long way in preventing food borne illnesses, so you can be confident that you’re protecting your family’s plate.

Mareya Ibrahim is "The Fit Foody" a nationally recognized expert on food safety and eating clean and an award-winning entrepreneur, chef, author and inventor. She is the creator of eatcleaner.com, the premier lifestyle destination for fit food information. Her book "The Clean Eating Handbook" was released in May 2013 and is being touted as the 'go-to' guide for anyone looking to eat cleaner and get leaner. She is a featured chef on ABC's Emmy-nominated cooking show Recipe Rehab, eHow.com, Livestrong.com and the food expert for San Diego Channel 6 News. Her back page column, "The Fit Foody", appears in Edible Orange County Magazine. She is also the creator of the Cleaner Plate Club™ - the only clean, balanced nutrition meal prep program that follows her proven formula for fat and weight loss.

As the founder of Grow Green Industries, a company dedicated to eco solutions for food safety, she is the co-patent holder of a range of product for commercial and consumer applications, including eatCleaner®, eatFresh® and eatSafe®.

Mareya was a finalist for Inc. Magazine’s Newpreneur of the Year 2010 and is the winner of the Disney iParenting Award and the World’s Best Technology Gold Prize. She is also the recipient of the 2013 Women Making a Difference Award for demonstrating extraordinary dedication and contributions to health and well-being, a designation awarded by California Senator Lou Correa.

About DNA Response, Inc.

DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 19+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs.

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